⭐ Your Ecommerce Coffee Break Update

👉 The weekly news summary for Shopify merchants and DTC brands.

Author

Claus Lauter
March 07, 2024 • Estimated Reading Time: 8 minutes

Hey, Claus here,

Happy Thursday to the to 6,448 Shopify Merchants, Marketers & Founders reading this newsletter.

Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

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This week's podcast was packed with content, so here's a quick recap!

On Monday, Benjamin Davis, Founder and CEO of TryNow.com, talked about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. 🎧 Full episode at [Website] [Apple Podcasts] [Spotify]

On Tuesday, Jayesh Mori, CEO at Experro.com, shared valuable insights on what businesses should know about eCommerce changes in 2024. 🎧 Full episode at [Website] [Apple Podcasts] [Spotify]

On Thursday's archive episode, Nathan Hirsch, founder and CEO at ecombalance.com, discussed how to say goodbye to your bookkeeping hassles. 🎧 Full episode at [Website] [Apple Podcasts] [Spotify]

🎧 Tune in and subscribe to the podcast. 290+ episodes of free content. Listen in your favorite podcast app or directly in your browser.

If you're new to the Ecommerce Coffee Break podcast, our playlists feature carefully curated collections of our top episodes organized by topic. Open the playlists here. 

📢 TOGETHER* WITH Jolt

Struggling to improve your shop’s SEO ranking? Jolt is the #1 content creation-based SEO app on the Shopify App Store.

Unlike most SEO apps that only provide analysis and vague suggestions for improving your search ranking, Jolt generates targeted original content based on the most relevant keywords for your store.

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

  • Shopify's Audiences 2.2 could be the solution to cookieless advertising. [Link]

  • Google Ads will now show you which sites your ads are running [Link]

  • Ecommerce Fraud Prevention [Link]

  • Shopify Stock Just Hit a $100 Billion Milestone [Link]

  • Boost Business Growth With a Brand Awareness Strategy [Link]

  • Search engine queries will drop a whopping 25% [Link]

  • [Message clipped]... 📰🔥 7 additional news items are waiting for you on our Premium newsfeed.

🔐 Click here to unlock the full newsfeed, additional perks, premium content, and a community of people serious about growing their Shopify stores.

🔎 WHAT YOU NEED TO KNOW ABOUT THE DIGITAL MARKETS ACT

The European Union’s Digital Markets Act (DMA), effective this week, impacts designated companies like Amazon, Apple, Google, Meta, Microsoft, and TikTok.

Here are the key changes relevant to e-commerce and online retail stores:

Search Results Modifications: Over 20 product adjustments have been made, including dedicated units for comparison sites in areas like shopping, flights, and hotels,

Balancing Trade-offs: While enhancing user experience, these changes may redirect more traffic to large intermediaries and aggregators, affecting direct suppliers such as online merchants and DTC brands.

These adjustments aim to create a fairer and more competitive digital market while considering the impact on businesses and consumers.

📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them!)

Thumbstop - Newsletter on the art and science of creative strategy

Marketing Letter - Become a Better Marketer

Amazon Insiders - Get Proven Amazon Hacks Straight to Your Inbox!

Strategy Breakdowns - Playbooks and growth hacks behind successful companies

💡 BEFORE YOU GO

Please take the poll and share your opinion.

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If you have any questions or would like to help me with the algorithm to reach more people, simply reply with "Hello Claus". I read every email.

That’s all for this week.

See you next Thursday.

~ Claus

The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity

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P.S. → Here are 3 ways we can help you:

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