Your Ecommerce Coffee Break Newsletter ⭐ (Issue 81)

Hey, Claus here,

Happy Thursday to the 6,743 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics.com, shared her expertise on navigating the increasingly complex marketing analytics landscape and how to make smart choices with data. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Brandon Amoroso, Founder and President of electriq marketing, shared insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

❤️ Enjoying the podcast? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Shopify and Amazon Growing Sellers, Not Orders [Link]

• Amazon Shares Plummet On Slowing Sales [Link]

• Shopify beats quarterly revenue estimates on AI boost [Link]

• Google Introduces New AI Tools For Performance Max Campaigns [Link]

• Google Search Console is testing out a recommendations feature [Link]

• 75% of Gen Z (15-26) Facebook users bought on Marketplace last year [Link]

• You can now get leads on Google Ads through click-to-WhatsApp ads [Link]

• Retailers struggle to identify site visitors [Link]

• Meta Removes Detailed Targeting Exclusions From Ad Campaigns [Link]

• TikTok launched a new App Center for business users [Link]

• Unlock the Premium membership for more…

PREMIUM MEMBER EXCLUSIVE CONTENT

• Emoji Marketing Mini-Course

• How to win over customers in inflationary times

• Google Introduces New AI Tools For Performance Max Campaigns

🔐 You're currently a free subscriber to the newsletter. Support our work and unlock exclusive content for the price of a coffee. Upgrade your subscription here. (Already a Premium Member? Login Here.)

🛒 RESCUE YOUR REVENUE: THE ART OF ABANDONED CART RECOVERY

Abandoned cart emails are a powerful tool in e-commerce, designed to remind customers of items they've left unpurchased. These automated messages can significantly impact sales, with effective sequences potentially recovering up to 30% of lost transactions.

Key elements of a successful abandoned cart email strategy include timing, content, incentives, and design. The first email should be sent promptly, ideally within an hour of cart abandonment. Subsequent messages should be spaced over several days. Content should be personalized, featuring the customer's name and specific items they considered. Offering incentives like discounts or free shipping can motivate purchases. Importantly, emails must be visually appealing and mobile-friendly.

For optimal results, incorporate clear calls-to-action, create a sense of urgency, and provide easy access to customer support. For example, an email might say, "John, your new running shoes are waiting! Complete your purchase in the next 24 hours for free shipping."

By implementing these strategies, businesses can effectively re-engage potential customers and boost their conversion rates. To delve deeper into this topic and learn more advanced techniques, we encourage you to read the full article online.

⭐ TOGETHER* WITH COLD-EMAIL.PRO

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It’s frustrating to invest time and effort into emails that go unseen. This wastes your resources and limits your business growth.

But there is a solution. Our Cold Email As A Service transforms your email outreach. Find out more here: https://cold-email.pro/

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