Your Ecommerce Coffee Break Newsletter ⭐ (Issue 80)

Hey, Claus here,

Happy Thursday to the 6,663 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

This week's Ecom Summer School Podcast Special is packed with conversion rate optimization tips.

Plus, we’ve curated the top ecommerce and digital marketing news from this week.

And now grab an Iced Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week our Ecommerce Summer School was focused on the topic of "CRO." So here's a quick recap!

On Monday, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, revealed powerful tips for optimizing your ecommerce website for conversions. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Tuesday, Marta Rogach, Business Development Lead at plerdy.com, discussed an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Darin Archer, Vice President of Product Strategy at Yottaa.com, shared expert insights on optimizing ecommerce sites for better performance. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

❤️ Enjoying the podcast? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Landmark Global E-Commerce Agreement Finalized [Link]

• OpenAI takes on Google with new AI search engine SearchGPT [Link]

• Meta is getting its first EU antitrust fine ($13.4B!!) for FB Marketplace [Link]

• Gen Z is promoting an underconsumption trend [Link]

• For China's e-commerce platforms, low prices are no longer enough [Link]

• Only 1% of U.S. Amazon Sellers Sell Outside the Continent [Link]

• WhatsApp hit 100M monthly active users in the US [Link]

• Instagram now lets you create an AI chatbot of yourself [Link]

• Stand out in the Shorts feed, make ads that blend in [Link]

• Google is making ads creation faster [Link]

• Google Ads is trying out a new call to action—a “Book Online” option [Link]

• TikTok to Launch In-App Shopping in Spain, Ireland [Link]

• TikTok just published a new marketing playbook [Link]

• Unlock the Premium membership for more…

PREMIUM MEMBER EXCLUSIVE CONTENT

• How to use AI to market your small business

• 36 Must-Know Instagram Stats for Marketers in 2024

• 85+ Stats on Gen Z Spending and Buying Habits

• 12 AI Content Generators to Make Great Content in Minutes

• Social Media Calendar Template: The 10 Best for Marketers

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🎒 EARLY SALES RESHAPE BACK-TO-SCHOOL SHOPPING

Get ready for a new kind of back-to-school shopping season!

The back-to-school season is kicking off early thanks to big summer sales from Amazon, Walmart, and Target. These sales, like Prime Day, Target Circle Week, and Walmart Deals, are helping parents save money by shopping in mid-July.

More parents are starting their back-to-school shopping early, with surveys showing over 50% have begun by July.

While some experts think early shopping might not boost overall sales, it’s a great chance for stores to support families, offer special deals, and create fun shopping experiences.

To boost back-to-school sales, online sellers can use several effective marketing strategies. Start by segmenting your audience based on age, interests, and shopping habits to create personalized messages that resonate with different groups.

Launch early bird deals and use countdown timers to create urgency and excitement. Partner with influencers to showcase your products authentically, and tailor your content for each social media platform.

Offer limited-edition items to create a sense of exclusivity, and use retargeting ads and emails to recover abandoned carts.

Finally, host engaging events, both virtual and in-person, to create memorable shopping experiences and build strong customer connections.

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