Your Ecommerce Coffee Break Newsletter ⭐ (Issue 99)

Hey, Claus here,

Happy Thursday to the 7,235 online sellers, marketers, and founders reading this newsletter!

Good to have you here. I am sitting in my favorite coffee shop in Buenos Aires and sifting through 150 emails to find news nuggets for you. And of course, I am powered by cappuccino. (See my "office desk" setup here). I am sure you are busy, so let's get into this week's newsletter.

In Today’s Edition:

• The Latest Ecommerce News: Handpicked Finds of the Week

• Podcast: (Ep 3

  57) Boost Revenue with Smart Pricing AI: Ecommerce Negotiation Strategies, (Ep 358) Why Selling on Multiple Marketplaces is Your Secret to Growth

• Ad World Hits $1 Trillion, dominated by Google and Meta

• Which marketing buzzword should we ban forever?

As always, send me your feedback at [email protected].

Grab a coffee (or tea) and enjoy this week's ecommerce news update. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

Platforms & Marketplaces

• Amazon controls nearly 40% of U.S. ecommerce [Read More]

• Amazon is Expanding Into Online Car Sales [Read More]

• Amazon faces lawsuit for slower Prime deliveries [Read More]

• EU to crack down on Temu and Shein with new laws [Read More]

• Shopify releases more than 150 feature updates [Read More]

• Introducing Shopify Tax in the EU and UK [Read More]

• PayPal is raising fees for sellers on PayPal Pay Later [Read More]

• Alibaba launches an AI design tool for SMEs [Read More]

Social Media & Advertising

• Influencers Are Remaking Product Discovery [Read More]

• Meta (Facebook, Instagram): Meta has shared some interesting "Q5" tips and marketing opportunities [Read More]

• Facebook Ad Sizes and Specs (Updated for 2025) [Read More]

• Google: Keywordless Search Ads Are Coming [Read More]

• Google releases a list of the top search trends in 2024 [Read More]

• Google Search Console upgraded its user interface [Read More]

• Google Shifts Search Ads Beyond Keywords [Read More]

• TikTok: TikTok Banned In 2025? What's Next After US Court Ruling [Read More]

• TikTok Shop sales surpass $100M on Black Friday [Read More]

• X is launching Aurora, its AI image generator, for all users [Read More]

• Pinterest Predicts: 20 bold trends for 2025 [Read More]

• Bing is testing an e-commerce shopping card panel [Read More]

The Ecommerce Coffee Break Newsletter is free and always will be, but joining our MerchantHub community gives you access to extra content, perks and features. [Sign In | Join]

This week’s content in our MerchantHub membership community:

• How to calculate your marketing budget

• 6 steps to repair your email sender reputation post-BFCM

• 5 Content Marketing Ideas for January 2025

• Top Digital Marketing Trends for 2025

• How to Use Viral Marketing To Get Consumers' Attention

• Influencer outreach: The 5-step strategy guide

MerchantHub: [Sign In | Join]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, Slava Sabirov, CEO of batna.pro, shared a groundbreaking approach to retail pricing. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Chris Timmer, CEO of Linnworks.com, discussed why selling on multiple marketplaces is your secret to growth. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 380 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

🔥 AD WORLD HITS $1 TRILLION IN REVENUE

The advertising world just hit a massive milestone - crossing $1 trillion in global spending for the first time ever! 🚀 Here's what you need to know: Most of this money (over half!) is going to just five big tech companies - Google, Meta, Amazon, ByteDance, and Alibaba. Digital ads are taking over, and they'll make up about 82% of all ad spending by 2025.

What's really interesting? Shopping-related ads (retail media) are growing super fast and will soon make more money than TV ads. While regular TV advertising is slowly declining, streaming TV ads are on the rise.

The big surprise? Even with all this change, traditional TV isn't dead - it'll still grab most TV ad dollars until 2029. And get this - AI is starting to shake things up, but companies aren't quite ready to let robots take control of their advertising just yet.

Want to dive deeper into these game-changing trends? Check out the full article online to see what this means for the future of advertising and how it might affect what you see online! 👉 [Read more]

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