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- Your Ecommerce Coffee Break Newsletter ⭐ (Issue 98)
Your Ecommerce Coffee Break Newsletter ⭐ (Issue 98)
The weekly ecommerce news for online sellers, marketers, and DTC brands.
Claus Lauter
December 05, 2024 • Estimated Reading Time: 10 minutes
Hey, Claus here,
Happy Thursday to the 7,109 online sellers, marketers, and founders reading this newsletter!
Did you know it’s only 358 calendar days until the next Black Friday? Just kidding! I hope you had a great BFCM weekend with lots of sales. Apparently, Shopify merchants drove a record-high $11.5 billion in sales over Black Friday Cyber Monday. Not too shabby!
In Today’s Edition:
As always, send me your feedback at [email protected].
Grab a coffee (or tea) and enjoy this week's ecommerce news update. 👇
📰 ECOMMERCE NEWS (Handpicked Finds of the Week)
General Ecommerce News
Platforms & Marketplaces
Record-Breaking Holiday Season For Shopify Merchants [Link]
Shopify now supports payouts in multiple currencies for European merchants [Link]
Chinese e-commerce platforms are taking away holiday market share from major U.S. retailers [Link]
Most top online sellers in Europe are not European [Link]
Simplify your Amazon PPC with Autron. Automate campaigns, boost sales, and cut wasted spend. Try it now at autron.ai. [Link] *
Social Media & Advertising
Australia bans social media for kids under 16 [Link]
Social media platforms shape modern beauty trends and sales [Link]
Why beauty brands are turning to podcasts to advertise [Link]
Over half of consumers turn to TikTok for gift inspiration [Link]
Meta Shares Insight into the Performance of its AI-Based Ad Elements [Link]
Google Analytics added new features that help merchants [Link]
Over half of consumers turn to TikTok for gift inspiration [Link]
Bluesky has more than 21 million users [Link]
⭐ TOGETHER WITH Elevar*
Is your tracking setup really ready for the holiday season?
Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance.
With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire.
Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data!
🎙️ ECOMMERCE COFFEE BREAK PODCAST
On Monday, Kyle Hency, co-founder of Chubbies and CEO of gooddaysoftware.com, shared his entrepreneurial journey from investment analyst to successful brand builder. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]
On Wednesday, Andrey Kholkin, CTO of Weberlo.com, discussed how to scale ad campaigns with precision using sales attribution. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]
Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.
Check out our playlist with over 380 episodes on ecommerce and marketing.
Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
  |   |
🔥 HOW TO MASTER EMAIL DELIVERABILITY
Want your emails to reach the right people and drive real results? For DTC marketers, email deliverability is the key to success.
It starts with building a clean, permission-based subscriber list—no shortcuts like buying emails! Keep your audience engaged by sending emails that match their interests and avoid spam-trigger words. Don’t overdo it with too many messages, and time your emails for when your audience is most likely to check. Monitor open rates, clicks, and inactive users to tweak your strategy.
Finally, secure your emails with SPF, DKIM, and DMARC protocols to stay out of spam folders. These steps can make a big difference in your email marketing. Check out the full article for all the tips!
⁉️ TAKE THE POLL
Please take the poll and share your opinion.
If your marketing campaign could talk, what would it say? |
👋 BEFORE YOU GO
Join us as a Podcast Guest. At the Ecommerce Coffee Break, we're always looking for experts from innovative brands and solution providers who are shaping the world of ecommerce.
Our guests can showcase their brand to 25,000+ monthly listeners and 7,000+ newsletter subscribers. If you know someone who would make a great guest on our show, we want to hear from you!
Suggest a Guest https://ecommercecoffeebreak.com/suggest-an-interview/
Yours in ecommerce success,
✌️~ Claus
Find me on: LinkedIn, X (Twitter), Instagram, Threads, BlueSky, TikTok, or a Book a 1:1 Call
P.S. → If you enjoy this newsletter, here are a few ways to help grow your business:
1. Join MerchantHub
Join our community for daily tips, helpful tools, and the Conversion Optimization Masterclass—packed with simple ways to grow your online store for $5/month. [Click here to join]
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Hit reply anytime—I’d love to hear from you!
📣 ADVERTISE WITH US
Want put out your message in front of over 7,000 online sellers, merchants, marketers, founders, and direct-to-customer (DTC) brands? Find our Partner Kit here.
What did you think of today's newsletter? |
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