Your Ecommerce Coffee Break Newsletter ⭐ (Issue 97)

Hey, Claus here,

Happy Thanksgiving Thursday to the 7,023 online sellers, marketers, and founders reading this newsletter!

I know you’re super busy with Black Friday marketing and excited about the orders starting to roll in tomorrow. But if you need a quick break, join me for this week’s issue of the Ecommerce Coffee Break newsletter!

In Today’s Edition:

• The Latest Ecommerce News: Handpicked Finds of the Week

• Podcast: (Ep 353) How to Turn Abandoned Carts into Sales, (Ep 354) How to Use AI for Your Next Email Campaign

• Mastering Apple Mail’s New Rules

• What’s Your Favorite Podcast App?

As always, send me your feedback at [email protected].

Grab a coffee (or tea) and enjoy this week's ecommerce news update. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• US calls for breakup of Google and Chrome [Link]

• Retailers confront trust issues as generative AI becomes commonplace [Link]

• Passkeys gain traction among ecommerce shoppers [Link]

• Google Lens can now check prices and inventory when shopping in the real world [Link]

Platforms & Marketplaces

• Amazon Doubles Down on Live Shopping for Black Friday [Link]

• X is launching a promotion for Shopify merchants [Link]

• Shopify eBay Integration: How To Connect Your Store (2025) [Link]

• Temu is making it easier for U.S. sellers to join its fast-growing marketplace [Link]

• Perplexity Launches AI Shopping Assistant with Shopify Integration [Link]

• Simplify your Amazon PPC with Autron. Automate campaigns, boost sales, and cut wasted spend. Try it now at autron.ai. [Link] *

Social Media & Advertising

• Vertical mobile ads drive 31% higher engagement [Link]

• Meta announced 35 million new sign-ups for Threads in November [Link]

• Potential Meta AI Search Engine Could Disrupt Online Ad Market [Link]

• Google updates misleading ad design policy for deceptive buttons in ads [Link]

• Brands can now find Merchant Center Recommendations directly in Google Analytics [Link]

• Record breaking Christmas 2024 predicted on TikTok [Link]

• TikTok Shares Holiday Marketing Tips [Link]

• TikTok Shop extends the returns window until February [Link]

Unlock more news items in our MerchantHub community. [Sign In | Join]

• 5 charts that can help you better grasp conversion rate in 2025 [Link]

• The full guide to follow-up email subject lines and examples [Link]

• 3 DTC Brands on How They Build Customer Loyalty [Link]

• 10 Texts to Send for More Revenue in December[Link]

• How “Buy Now, Pay Later” Is Changing Consumer Spending [Link]

⭐ TOGETHER WITH Elevar*

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, Menachem Shechter, Founder at cartkeeper.co, shared insights how to turn abandoned carts into sales. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Daniel Budai, Founder at thebudaimedia.com, discussed how to use AI for your next email campaign. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 380 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

🔥 MASTERING APPLE MAIL’S NEW RULES (Keep Your Ecommerce Emails Visible)

Apple Mail is making big changes with iOS18, and your newsletter will feel the impact. Newsletters will now land in the Updates tab instead of the Primary inbox. This means you’ll need to act fast to keep your emails front and center where they belong.

Here’s what to do: Encourage subscribers to drag your email into the Primary tab. This simple move ensures all past and future emails land there. Make it easy by including step-by-step GIFs in your newsletter and on your thank-you page. You can even gamify the process with giveaways to boost engagement.

Other updates to know:

• AI Summaries will replace preview text, so strong subject lines are a must.

• Branded Mail can help you stand out visually, making your emails feel more personal.

• Grouped emails will make it easier for readers to revisit your past newsletters.

Get ahead of these changes! Take action now to keep your newsletter relevant and visible. Read the full article here.

⁉️ TAKE THE POLL

Please take the poll and share your opinion.

P.S. → If you enjoy this newsletter, here are a few ways to help grow your business:

1. Join MerchantHub
Join our community for daily tips, helpful tools, and the Conversion Optimization Masterclass—packed with simple ways to grow your online store for $5/month. [Click here to join]

2. Struggling to Boost Sales?
The Ecommerce Conversion Handbook shows you how to improve every page of your store to boost sales. Trusted by Top Shopify stores, get it now for just $17—limited time offer. [Instant Download Here]

3. Unlock Your Shopify Store’s Full Potential
Find and fix sales blockers with our Conversion Audit. Discover hidden barriers, get expert recommendations, and boost your sales fast. [Book Your Audit Now]

Hit reply anytime—I’d love to hear from you!

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