Your Ecommerce Coffee Break Newsletter ⭐ (Issue 96)

Hey, Claus here,

Happy Thursday to the 6,913 online sellers, marketers, and founders reading this newsletter!

This week’s newsletter is coming to you from the coffee shops of Buenos Aires, where I’m enjoying the vibe while putting together the latest updates for you.

In Today’s Edition:

• The Latest Ecommerce News (Handpicked Finds Of The Week)

• Podcast: (Ep 351) How Data Powers Meta Ads and Impacts Campaign Performance, (Ep 352) How To Increase Your Net Profit Margin By 10%

• 10 Best Tools To Grow Your Ecommerce Store

• How are you feeling about Q4 so far

As always, send me feedback at [email protected].

And now, grab a coffee (or tea) and enjoy this week's ecommerce news update. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• How U.S. brands are preparing for proposed tariffs [Link]

• Brands are updating their sites to prepare for a mobile-heavy holiday season [Link]

• How consumers plan to shop for Thanksgiving this year [Link]

• Shoppers plan to spend more this holiday season, but their purchasing power is reduced [Link]

• President-elect Donald Trump promises to stop the U.S. TikTok ban [Link]

Platforms & Marketplaces

• Enterprise brands from all verticals are making the move to Shopify [Link]

• Shopify has a new “bought together” report [Link]

• Shopify Boosts AI and Unified Commerce Tools for Merchants [Link]

• Your Amazon shoppable videos may now appear automatically on global listings [Link]

• Why TikTok Shop is a Viral Sales Channel [Link]

• Simplify your Amazon PPC with Autron. Automate campaigns, boost sales, and cut wasted spend. Try it now at autron.ai. [Link] *

Social Media & Advertising

• Video consumption trends across screen sizes and the implications for brands [Link]

• Facebook switches to Views as its primary metric [Link]

• Instagram is now flagging inactive profiles in your follow list [Link]

• Google announces they will undergo a core update two weeks before Black Friday [Link]

• Google’s Holiday Shopping List: The Holiday 100 [Link]

• 2024 Google Ads Recap [Link]

• Threads begins testing custom feeds [Link]

• Perplexity brings ads to its AI search platform [Link]

Unlock more news items in our MerchantHub community. [Sign In | Join]

• 7 tips to win Black Friday on search [Link]

• The 15 social media trends that will shape your 2025 strategy [Link]

• How Marketers Are Spending Their Money in 2025 [Link]

• Tips on scheduling Instagram posts in advance [Link]

⭐ TOGETHER WITH Elevar*

Is your tracking setup really ready for the holiday season?

Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance.

With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire.

Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data!

Check it out here.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, Brad Redding, Founder of GetElevar.com, shared insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Idries Erfan, founder at protectmyorder.co.uk, discussed how to increase your net profit margin by 10% with service upsells. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 370 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

🔥 10 BEST TOOLS TO GROW YOUR ECOMMERCE BUSINESS

Let me share a quick list of tools I use and trust. These tools have stuck with me because they work.

I’ve tried a lot, and these are the best.

If you’re running an online store or just trying to keep up with daily tasks, this list might help.

Here’s what I use, why I like them, and why you might too: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

If you try them, reply and let me know what you think. I’d love to hear your thoughts or swap ideas!

⁉️ TAKE THE POLL

Please take the poll and share your opinion.

P.S. → If you enjoy this newsletter, here are a few ways to help grow your business:

1. Join MerchantHub for just $5/month and improve your ecommerce skills!
Get full access to special daily content, helpful resources, and our Conversion Optimization Masterclass, full of easy strategies to grow your online store. Join Us Here.

2. Struggling with Sales?
The Ecommerce Conversion Handbook teaches you how to make every page of your store work better for sales. Used by top Shopify stores, it’s only $17 for a limited time. Get It Here (Instant Download)

3. Book a 1:1 Call
Get clear advice and real solutions to the challenges you’re facing. We’ll talk about your store, marketing, and business ideas, and I’ll guide you with easy steps you can take right away. Schedule your call here.

Hit reply any time! I love hearing from you.

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