Your Ecommerce Coffee Break Newsletter ⭐ (Issue 95)

Hey, Claus here,

Happy Thursday to the 6,826 online sellers, marketers, and founders reading this newsletter!

In Today’s Edition:

• The Latest Ecommerce News (Handpicked Finds Of The Week)

• Podcast: (Ep 349) How AI Is Killing the ‘Art’ of Amazon Ads, (Ep 350) How to use AI Assistants to Drive More Conversions

• E-tailing Vs. E-commerce: Choosing The Right Path

• How do you measure the success of your eCommerce campaigns

Grab a coffee (or tea) and enjoy this week's ecommerce news update with me. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• Brands are more cautious about holiday pop-ups this year [Link]

• Online businesses are crushing it compared to physical stores [Link]

• 66% of U.S. consumers are living paycheck to paycheck, up from 56% two years ago [Link]

Platforms & Marketplaces 

• Alibaba brings Singles’ Day shopping to US buyers [Link]

• Amazon debuts virtual holiday shop [Link]

• Printful and Printify ink a merger deal and expand into more markets [Link]

• eBay survey reveals customers' top five considerations for making a holiday purchase [Link]

• Shopify is predicted to deliver a strong Q3 earnings report next week [Link]

• Shopify now supports automated filing with Shopify Tax for US merchants [Link]

• Shopify shares tips on the benefits of collaborative marketing [Link]

• Simplify your Amazon PPC with Autron. Automate campaigns, boost sales, and cut wasted spend. Try it now at autron.ai. [Link] *

Social Media & Advertising 

• 28 Important Influencer Marketing Statistics To Know in 2025 [Link]

• Google Ads rolls out brand guidelines for Performance Max campaigns [Link]

• Google integrates seller and product ratings in Shopping Ads [Link]

• Canada orders TikTok to shutdown citing national security risks [Link]

• The most popular social media sites are.. [Link]

• Bluesky Reaches 13M Users, Announces New Funding [Link]

• YouTube Updates: New Analytics and Brand Partnership Tools [Link]

Unlock more news items in our MerchantHub community. [Sign In | Join]

• BFCM - Guide to TikTok Shop Success [Link]

• How to use ChatGPT to Rank #1 in Google [Link]

• Very useful Audience Research ChatGPT prompts [Link]

• 26 Predictions for Social Media Marketing in 2025 [Link]

⭐ TOGETHER WITH Zumigo*

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• Verifying billing name and address against the phone and credit card info

• Confirming phone possession using the SMS link

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Don’t forget to simplify your customers’ log-in experience using Zumigo DeRiskify InstaAuth for passwordless sign-up/sign-in to maximize security and conversion. Try it. 1,000 free registrations/sign-ins or 90 days, whichever comes first.

For more information, contact [email protected]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Tuesday, Julian Timings, co-founder and CTO of Autron.ai, shared insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Saumil Trivedi, Director of Product & India Operations at asklo.ai, discussed how AI assistants can boost conversions for Shopify stores while reducing support load and driving sales. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 370 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

⭐ TOGETHER WITH Elevar*

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance.

With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire.

Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data!

Check it out here

🔥 E-TAILING VS. E-COMMERCE: CHOOSING THE RIGHT PATH

The future of retail is in e-tailing - the selling of products and services online. E-commerce is a broader term that includes e-tailing, but also things like online payments, supply chain management, and digital marketing. E-tailing is all about that direct-to-consumer online selling.

The benefits of e-tailing are big. You can reach a much larger global market online without needing a physical store. You also get access to tons of customer data to personalize the shopping experience. Plus, online stores tend to have lower overhead costs than traditional retail.

But there are tradeoffs too. As an e-tailer, you have to share profits with the online platforms you sell on. And you have less control over branding and the customer relationship compared to running your own e-commerce site.

Whether you choose e-tailing or full-fledged e-commerce, the key is making sure your products are available online and giving customers a top-notch digital shopping experience. The world is rapidly shifting to online shopping, so businesses need to adapt quickly to keep up.

Want to dive deeper into the differences between e-tailing and e-commerce, and learn more about the pros and cons of each approach? Check out the full article online.

⁉️ TAKE THE POLL

Please take the poll and share your opinion.

P.S. → If you enjoy this newsletter, here are a few ways to help grow your business:

1. Join MerchantHub for just $5/month and improve your ecommerce skills!
Get full access to special daily content, helpful resources, and our Conversion Optimization Masterclass, full of easy strategies to grow your online store. Join Us Here.

2. Struggling with Sales?
The Ultimate Ecommerce Conversion Handbook teaches you how to make every page of your store work better for sales. Used by top Shopify stores, it’s only $17 for a limited time. Get It Here (Instant Download)

3. Book a 1:1 Call
Get clear advice and real solutions to the challenges you’re facing. We’ll talk about your store, marketing, and business ideas, and I’ll guide you with easy steps you can take right away. Schedule your call here.

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