Your Ecommerce Coffee Break Newsletter ⭐ (Issue 93)

Hey, Claus here,

Happy Halloween to the 6,628 online sellers, marketers, and founders reading this newsletter!

In Today’s Edition:

• The Latest Ecommerce News (Handpicked Finds Of The Week)

• Podcast Episode: How To Remove Negative Amazon Reviews (The Right Way)

• Marketing Made Easy With Pre-vetted Marketing Assistants

• 3 Essential Emails To Send For Black Friday And Cyber Week Success

• BFCM: To discount or not to discount…?

This week, I traveled from Tokyo to Buenos Aires—a whopping 11,000-mile (18,000 km) trip. I’ll probably be adjusting to the 12-hour time difference for a few days. Hello, jet lag!

Here’s to plenty of Halloween sales in your store! Enjoy this week's ecommerce news update with me. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News

• FTC’s ban on fake online reviews is now in effect [Link]

• FTC adopts the 'Click to Cancel' rule [Link]

• Apple launches new business branding tools [Link]

• Best AI image generators of 2024 [Link]

Platforms & Marketplaces

• The new customer login on Shopify can be branded [Link]

• Amazon Enhances Homepage for a Personalized Shopping Experience [Link]

• What AI Can Do for Amazon Sellers: A Complete Guide [Link]

Social Media & Advertising

• SMBs are increasingly turning to social media [Link]

• How to create a Black Friday social media marketing strategy [Link]

• Boomers love long-form ads [Link]

• Meta Introduces New Ad Management Features [Link]

• Meta is making it easier for e-commerce advertisers to have video ads [Link]

• Threads, developed by Meta, is rolling out mobile analytics for users on iOS and Android [Link]

• Instagram Updates for 2025: What Marketers Need to Know [Link]

• Google Ads unveils page-specific assets for Performance Max campaigns [Link]

• Google integrates AI into its Shopping tab [Link]

• X rolled out several updates to its ad platform [Link]

Ecommerce Marketing

• How to increase sales in D2C ecommerce [Link]

• 5 Steps to Get Your Customer Support Ready for BFCM [Link]

• 18 Proven Black Friday Marketing Ideas and Strategies [Link]  

Unlock more news items in our MerchantHub community.

• 10 Effective Content Marketing Tactics for 2024 and Beyond [Link]

• How to design landing pages that boost SEO and maximize conversions [Link]

• 11 Top Video Marketing Trends for Ecommerce Businesses [Link]

• How To Use Voice Search Optimization To Get More Traffic [Link]

• 10 Innovative Holiday Sale Ideas [Link]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Tuesday, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shared a strategic approach to managing and removing negative Amazon reviews, and boosting conversions while staying within Amazon’s policies. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 370 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

🔥 3 ESSENTIAL EMAILS TO SEND FOR BLACK FRIDAY AND CYBER WEEK SUCCESS

Smart online sellers know Black Friday success depends on strategic email timing beyond just the big day itself. Three crucial emails can dramatically boost your holiday revenue.

First, launch an "Early Bird" campaign 2-3 weeks before Black Friday. Offer compelling pre-sale discounts either to your entire list or VIP customers only. This not only drives immediate sales but builds anticipation for your main event.

After your primary sale ends, send a 24-hour extension email featuring a slightly reduced discount (e.g., 35% vs. original 40%). This captures procrastinators and those who missed out.

Finally, deploy a "Wrap-Up Flash Sale" several days later. If you have excess inventory, this unexpected promotion can clear stock while delighting bargain hunters who thought they'd missed all deals.

These easy-to-implement emails maximize your selling window and capture sales from every type of holiday shopper.

Here are 8 example Black Friday email campaigns to get your creative juices flowing.

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