Your Ecommerce Coffee Break Newsletter ⭐ (Issue 92)

Hey, Claus here,

Happy Thursday to the 6,578 online sellers, marketers, and founders reading this newsletter!

In Today’s Edition:

• The Latest Ecommerce News (Handpicked Finds Of The Week)

• New Episode: Ecommerce Coffee Break Podcast #345

• Grow Your Business Through Influencer Marketing

• Biggest Concern With Using Third-party Marketplaces

• Join us as a Podcast Guest

This week, I left Thailand after two weeks, and as you're reading this, I'm in Tokyo, Japan, exploring the city. Quick question: Have you finalized your BFCM marketing strategy? Let me know. Simply reply.

Now, grab a coffee (or tea) and enjoy this week's ecommerce news update with me. 👇

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News:

• 76% of U.S. consumers are using three or more media channels to do holiday shopping [Link]

• 92% of purchasing decisions are emotion-driven [Link]

• 25 High Growth DTC Companies & Startups to Watch in 2024 [Link]

• SearchGPT gives brands 4x more referrals [Link]

• FTC makes it easier to cancel subscriptions [Link]

Platforms & Marketplaces:

• Target and Shopify Teaming Up Didn’t Boost Marketplace [Link]

• Amazon Ads unveils AI tools for creative campaigns [Link]

• Amazon implements longer return period during holidays [Link]

• Google Just Completely Rebuilt Its Shopping Experience [Link]

• TikTok reported $3.8 billion in total in-app purchases [Link]

Social Media & Advertising:

• TikTok wants to turn millions of Americans into paid shopping influencers [Link]

• TikTok Search Ads: A New Challenger to Google [Link]

• Reddit adds AI-powered keyword targeting features for ads [Link]

• Meta launches Movie Gen [Link]

• Google is giving Google Shopping an AI-centered makeover [Link]

• YouTube Shares Insight into What Viewers Are Seeking from Content [Link]

Unlock more news items in our MerchantHub community.

• 7 Types of Ecommerce Tools for Online Businesses [Link]

• Tips to Optimize Your Ecommerce Website [Link]

• How to Build an Effective AI-Driven Customer Support Strategy [Link]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Tuesday, Andy Cloyd, Co-founder and CEO of superfiliate.com, shared key insights on running a successful influencer marketing campaign. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 370 episodes on ecommerce and marketing.

Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

🔥 GROW YOUR BUSINESS THROUGH INFLUENCER MARKETING

Here's what's working right now: Instead of chasing expensive celebrities, successful brands are partnering with smaller influencers who have dedicated followers (usually between 10,000 to 200,000). These creators often focus on specific niches - imagine finding someone who specifically talks to firefighters about health products!

Smart brands are also changing how they pay influencers. Instead of offering tiny percentages, they're providing bigger rewards ($50 or more per sale) and focusing on building long-term partnerships. This approach is proving much more effective than quick, one-time deals.

The best news? You don't need a huge budget to start. Modern tools now make it simple to manage everything in one place - from finding the right creators to tracking your results. Plus, many brands are seeing better returns from influencer marketing compared to traditional advertising.

Want to learn exactly how successful brands are making this work? Listen to this week's podcast episode to discover step-by-step strategies you can use in your business today!

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