Your Ecommerce Coffee Break Newsletter ⭐ (Issue 91)

Hey, Claus here,

Happy Thursday to the 6,545 online sellers, marketers, and founders reading this newsletter!

In Today’s Edition:

• The Latest Ecommerce News (Handpicked Finds Of The Week)

• Ecommerce Coffee Break Podcast

• How AI Transforms Inventory Management

• Newsletters Worth Checking Out

• Get 250 Winning Ecommerce Email Subject Lines

While I’m sipping my coffee in a Bangkok coffee shop, I’m curious—where are you working from? Office, home office, coffee shop? Let me know! Simply reply.

Now, grab a coffee (or tea) and enjoy this week's e-commerce news update with me. 👇

⭐ TOGETHER* WITH Zumigo DeRiskify

Zumigo DeRiskify is an award-winning e-commerce solution that helps merchants improve their business and comply with PSD2 Strong Customer Authentication requirements:

 Prevent fraudulent transactions and chargebacks by validating:

• Shopper’s name, phone number, email, IP address, and billing/shipping addresses

• Shopper’s name and address match with the cardholder’s name and address on file

• Phone number possession by sending a verification link through SMS

Let merchants offer passwordless log-in/sign-in option to simplify shopper onboarding process

Enjoy your first 100 verifications FREE within 60 days if you install now. Available for US, Canada and UK Shopify merchants. For more information, contact [email protected]

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

General Ecommerce News:

• 43% of Gen Z Consumers Prefer Buying Direct From Brands [Link]

• Advertisers Losing Consumers To Ad Fatigue [Link]

• Google highlighted its top Halloween search trends of the year [Link]

Platforms & Marketplaces:

• Amazon launches AI guides for smarter shopping [Link]

• Walmart to create unique homepage for each shopper [Link]

• Prime Big Deal Days falls short outside Amazon [Link]

• 53% of brands increase e-commerce spending for Amazon Prime Day [Link]

• Google Merchant Center is rolling out AI-powered video generation tools [Link]

Social Media & Advertising:

Meta (Facebook, Instagram):

• Meta lets brands shut off comments for Facebook and Meta ads [Link]

• Meta is making it easier for e-commerce advertisers to have video ads [Link]

• Meta will implement an ad restriction period for the U.S. 2024 election [Link]

Google:

• Google is testing a ‘What People are saying’ section that highlights TikTok videos in search [Link]

• Google Ads announces 11-year data retention policy [Link]

TikTok:

• TikTok is offering an enhanced in-store sales tracking solution [Link]

• TikTok and Perplexity enter the search ad space [Link]

• Instagram and TikTok continue to dominate as the most popular social platforms among U.S. teens [Link]

Other platforms:

• Pinterest launches AI-driven ad tools, boosts ROAS [Link]

• Snapchat tops social platforms in influencer-driven purchases [Link]

Unlock more news items in our MerchantHub community.

• How Marketers Can Reach Gen Z On Social Media [Link]

• 19 Social Media Metrics to Measure Performance [Link]

• 5 Content Marketing Ideas for November 2024 [Link]

• Website Design Tips for Ecommerce Stores [Link]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Tuesday, Fabricio Miranda, founder and CEO of Flieber.com, shared how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

Check out our playlist with over 370 episodes on ecommerce and marketing.

🤖 HOW AI TRANSFORMS INVENTORY MANAGEMENT

Artificial Intelligence (AI) is giving e-commerce businesses a serious upgrade when it comes to managing inventory. Imagine being able to predict exactly what your customers will want, when they'll want it, and how much you should have in stock. That’s the magic of AI. It crunches tons of data from all your sales channels and gives you a crystal-clear view of your inventory situation—no more guessing games.

Unlike outdated tools, AI keeps up with the fast pace of online shopping. It knows when seasons change, prices shift, and marketing kicks in, helping you adjust your stock levels like a pro. No more drowning in overstock or sweating because you’re sold out of a hot item.

Businesses using AI-powered inventory systems are seeing real benefits: better cash flow (because you’re not sitting on unsold stock), happier customers (because you always have what they want), and a nice boost in sales. Plus, it helps you stay nimble, responding quickly to any market curveballs.

Managing inventory across multiple platforms? AI has your back there too. It delivers real-time insights and smart recommendations, making your life easier and your decisions faster.

For online sellers wanting to stay ahead of the game, AI is a must. It’s a game-changer that simplifies operations, boosts profits, and sets you up for long-term success in the ever-evolving world of e-commerce.

Listen to this week's podcast episode for more tips on how to use AI-powered inventory management.

✉️ GET 250 WINNING ECOMMERCE EMAIL SUBJECT LINES

Was this email forwarded to you? Sign up here.