Your Ecommerce Coffee Break Newsletter ⭐ (Issue 89)

Hey, Claus here,

Happy Thursday to the 6,687 Online Sellers, Marketers & Founders reading this newsletter.

I'm writing this from a plane flying from Da Nang to Hanoi, Vietnam. I'll spend a few days in Hanoi before heading to Bangkok, Thailand.

Grab a coffee (or tea) and enjoy your Ecommerce Coffee Break with me.👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

One new episode this week while I’m traveling.

On Tuesday, Gulnaz K., Founder at easysize.me, discussed how to solve the sizing issue in fashion e-commerce. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. Check out our playlist with over 370 episodes on ecommerce and marketing.

Join us as a Podcast Guest 🎙️

At the Ecommerce Coffee Break, we're always looking for experts from innovative brands and solution providers who are shaping the world of ecommerce.

Our guests can showcase their brand to 25,000+ monthly listeners and 6,500+ newsletter subscribers. If you know someone who would make a great guest on our show, we want to hear from you! Suggest a Guest here.

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

Platforms & Marketplaces

• TikTok Shop Records 220% Sales Growth in 1H2024 [Link]

• Alibaba Follows Amazon And Walmart, Pours $5.7B Into Holiday Sales Push [Link]

• Amazon Ads launches a new AI Video generator [Link]

• Why Amazon is helping merchants sell on rival sites [Link]

Social Media & Advertising

• TikTok is letting advertisers target its search results page [Link]

• TikTok launches Search Ads Campaign so advertisers have more control in placement [Link]

• Meta Rolls Out Updated Ad Options for the Holidays [Link]

• Google Ads adds video enhancement for Performance Max campaigns [Link]

• The most searched for topics on TikTok, Instagram, and Google by U.S Gen-Z [Link]]

General Ecommerce News

• AI Voice Tools Bring ‘Human’ Touch to eCommerce, With Meta and OpenAI Leading the Way [Link]

• AI crawlers are hammering websites [Link]

• E-Commerce in Crisis: New Data Reveals How Shopper Distrust is Shaping Online Retail [Link]

• Online discounts are getting stingier [Link]

• Bain & Company’s holiday forecast predicts 3% growth in retail sales this year [Link]

• AI bots now beat 100% of CAPTCHAs [Link]

• Google has revised its spam policies [Link]

More Exclusive Content in Our "MerchantHub" Community

• Copywriting: A 6-step framework to sell anything [Link]

• 10 Amazing free AI tools to create text, images, video and more [Link]

• AI conversion rate optimization [Link]

• 10 Ways You Hurt Meta Ads Results [Link]

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Learn from top-notch courses like our $250 "Conversion Optimization Masterclass" and participate in challenges, discussions, and networking opportunities. Build meaningful connections and grow with confidence.

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🚀 YOUR SECRET WEAPON FOR AD SUCCESS

Want to spy on your competitors' ads and get fresh ideas for your own campaigns? The Meta, TikTok, Twitter/X and Google Ad Libraries are your secret weapon to uncover their strategies and improve your own ads. These free tools let you spy on other businesses, learn from their successes, and avoid their mistakes.

Imagine being able to see exactly what your competitors are doing with their ads. You can learn from their successful campaigns, avoid their mistakes, and discover new ideas for your own ads. The Ad Library gives you all of this information and more.

• By using the Ad Library, you can:

• Research and learn from successful ads.

• Validate your ideas and see if they've been done before.

• Analyze your competitors' strategies and find areas where you can stand out.

• Stay updated on the latest trends and best practices in advertising.

Using the Meta Ad Library can help you boost your ad performance, save time and money, and stay ahead of the competition. It's a powerful tool that can help you create winning ads.

Beside of Meta you also can check other social platforms:

Meta (Facebook/Instagram) Ads Library 

TikTok Ads Library

X/Twitter Ads Library 

Google Ads Library 

Native (Taboola, Outbrain, etc) Ads Spy Tool 

Ready to unlock the power of the Meta Ad Library? Read the full article to learn how to use this tool to your advantage and create winning ads. [Link to full article]

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