Your Ecommerce Coffee Break Newsletter ⭐ (Issue 87)

Hey, Claus here,

Happy Thursday to the 6,766 Online Sellers, Marketers & Founders reading this newsletter.

I am writing this week's issue while sipping on a strong Vietnamese coffee.

Grab a coffee (or tea) yourself and enjoy your Ecommerce Coffee Break with me. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

One new episode this week while I’m traveling in Vietnam. Check out our playlist with over 370 episodes on ecommerce and marketing at https://ecommercecoffeebreak.com/playlists/

On Tuesday, Mo Afshar, CEO and Co-Founder at pipe17.com, discussed why modern brands are focusing more on operational success than marketing. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'.

❤️ Enjoying the podcast? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

Platforms & Marketplaces

• Shopify vs. Amazon [Link]

• Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks [Link]

• Roblox, Shopify partner to sell physical products in the metaverse [Link]

• TD launches e-commerce platform aimed to compete with Shopify [Link]

• Temu overtakes eBay with 700M monthly visits [Link]

• Temu now ranks as world's No. 2 eCom site [Link]

• Latin America's e-commerce king says MercadoLibre has huge room for growth [Link]

Social Media & Advertising

• New ad placement options for Threads [Link]

• Instagram has launched new creative tools [Link]

• TikTok ban might be quietly dropped [Link]

General Ecommerce News

• Confessions of a founder closing her beauty brand: ‘DTC isn't working right now’ [Link]

• Amazon offers refunds without returns for FBA [Link]

• The Rise of the DTC Pet Food Market [Link]

• Ecommerce's aggressive growth will soon face air cargo capacity limits [Link]

• eCommerce fraud grows in scale and sophistication [Link]

Unlock the Premium membership for + 7 other news items…

PREMIUM MEMBER EXCLUSIVE CONTENT

• How to Boost Sales with AI-Powered Product Recommendations [Link]

• 10 Hacks for Getting More From Your Facebook Ads [Link]

• 7 tips for creating a lead magnet [Link]

• Using negative keywords for paid ads [Link]

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🚀 BIG IDEA: WHY SHOULD YOU ADD PRODUCT INSERTS TO YOUR PACKAGES

Adding product inserts to your packages is a smart, cost-effective way to enhance your customer’s experience while building stronger connections with your brand. These inserts aren’t just pieces of paper—they add a personal touch that can make a big difference. Whether it’s a heartfelt thank-you note, a helpful product guide, or a surprise free sample, these small gestures show customers you care and help create a positive impression.

Beyond making your customers feel appreciated, inserts can also boost your business in other ways. They increase brand awareness by sharing your story or promoting related products. You can include targeted discounts, upsell suggestions, or even promote special events and contests to keep customers engaged long after their purchase. Inserts can also elevate the unboxing experience, making it more exciting and memorable, which can help your brand stand out in a crowded market.

The best part? Inserts are easy to create, and they pack a big punch for very little cost. Curious about the different types of product inserts and how you can use them to grow your business? Read the full article online to discover the best tips and creative ideas!

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