Your Ecommerce Coffee Break Newsletter ⭐ (Issue 85)

The weekly ecommerce news summary for online sellers, Shopify merchants, and DTC brands.

Ecommerce Coffee Break

Hey, Claus here,

Happy Thursday to the 6,779 Online Sellers, Marketers & Founders reading this newsletter.

I am writing this week's issue while sipping Thai milk tea in Bangkok.

So grab a coffee (or tea) yourself and enjoy your Ecommerce Coffee Break with me. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Tuesday, Mike Simmons, owner of pluginuseful.com, discussed how to leverage AI and SEO to boost your traffic and grow your online business. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, our podcast host Claus Lauter, shared the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

❤️ Enjoying the podcast? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

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📰 ECOMMERCE NEWS (Handpicked Finds of the Week)

Platforms & Marketplaces

  • Walmart beefs up its third-party marketplace [Link]

  • Rufus, Amazon’s generative AI-powered shopping assistant [Link]

  • Temu is now recruiting U.S. merchants [Link]

  • UPS sees explosive growth from Shein & Temu [Link]

  • Shopify sales data: Shoppers geared up for their favorite fall activities [Link]

Social Media & Advertising

  • How 3 brands are using TikTok to drive awareness & sales [Link]

  • Followers can now reply to your Instagram Broadcast Channel [Link]

  • Instagram Stories and broadcast channels add comments [Link]

  • Global ad spends are projected to surpass $1 trillion [Link]

  • Social media shopping isn’t as popular in the West as it is in Asian markets [Link]

  • Google Ads introduces YouTube creator-based audience targeting [Link]

General Ecommerce News

  • Google Adds New Tools To Help Retailers [Link]

  • Smartphones expected to push global eCommerce [Link]

  • Shopify is hiring Mikhail Parakhin, a former Microsoft executive, as its new CTO [Link]

  • Try Shopify’s AI-generated business name generator ☕️ [Link]

  • Who Buys Why? The Psychology of D2C Customers [Link]

  • Want to outrank competitors? Steal their backlinks [Link]

Unlock the Premium membership for + 7 other news items…

PREMIUM MEMBER EXCLUSIVE CONTENT

  • A Complete Guide to Black Friday Ecommerce in 2024 [Link]

  • TikTok Publishes 2024 Holiday Marketing Guide [Link]

  • 32 Top AI Apps to Know [Link]

  • Google Analytics: compare yourself with others in your industry [Link]

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🚀 BOOST YOUR SHOPIFY STORE'S CONVERSION RATE

Transform more visitors into buyers with our Ultimate Ecommerce Conversion Optimization Handbook. Created by a Shopify & Klaviyo partner with 8+ years of expertise, this step-by-step guide helps you:

  • Step-by-step strategies to optimize every page of your store

  • Proven techniques to boost your conversion rates

  • The psychology behind customer decision-making

  • How to create irresistible product pages that sell

  • 60 pages with proven optimization strategies

Once implemented you will make more money with your online store.

Click here to get your copy and start optimizing today!

📩 ANOTHER NEWSLETTER WORTH CHECKING OUT

Future SocialA weekly newsletter from Jack Appleby on social media strategy, content, and creators
Growth DailyThe WSJ for Marketers

⁉️ TAKE THE POLL

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👋 BEFORE YOU GO

Connect with me and over 9,100 followers on LinkedIn for daily updates. https://www.linkedin.com/in/clauslauter/

See you next Thursday.

~ Claus

Claus Lauter

The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity

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