Your Ecommerce Coffee Break Newsletter ⭐ (Issue 83)

Hey, Claus here,

Happy Thursday to the 6,759 Online Sellers, Marketers & Founders reading this newsletter.

Summer’s still here, but Q4 and BFCM are approaching. Are you getting ready for the busy shopping season?

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, Shri Kanase, founder of YoruMarketing.com, shared insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS approach. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Adam Robinson, CEO of retention.com, talked email marketing strategies for e-commerce, focusing on Black Friday preparations. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

❤️ Enjoying the podcast? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

⭐ TOGETHER* WITH INSENSE

3 hacks to boost your Q4 performance

To win this Q4 you need to run a mix of organic and paid social campaigns to boost brand awareness and drive conversions.

Leading eComm brands are using these 3 hacks to prepare for a successful BFCM:

1. Product seeding and affiliate campaigns: Partnering with influencers who authentically align with your brand and offering commission-based incentives will generate an organic buzz.
   

2. UGC goldmine: Source fully licensed, evergreen content to fuel your marketing channels. Tip: Maximize your investment by requesting multiple hooks, CTAs, and shot variations from each creator.
   

3. Influencer ads: Boost top-performing organic content through TikTok Spark Ads and Meta Whitelisted Ads to drive conversions.

Join leading eComm brands like Joy Organics, WaveBlock, and Victoria Beckham Beauty who use Insense as their all-in-one tool for UGC, influencer posts, and influencer ads on Meta and TikTok.

Book a free strategy call with Insense and get $200 for your first campaign by August 30.  [CLICK HERE]

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

Platforms & Marketplaces:

• More than one-third of back-to-school shopping happens online now [Link]

• Back-to-school shoppers are spending less this year [Link]

• China hits record 100B deliveries for 2024 milestone. [Link]

• Amazon opens up purchasing directly through Pinterest and TikTok [Link]

• Amazon moves up Black Friday inventory deadline for sellers [Link]

• eCommerce Now 15.2% of Retail Sales as Growth Slows [Link]

Social Media & Advertising:

• TikTok’s growth has plateaued [Link]

• Radio ads beat Facebook by 2.6x in consumer attention [Link]

• Are Consumers Still Buying What Celebrities, Influencers Are Selling [Link]

• Instagram is testing vertical profile grids [Link]

• Google Ads has removed audience recommendations [Link]

• Google confirmed a ranking bug is causing a wave of volatility [Link]

• YouTube’s New CTV Ad Strategies [Link]

• Tips for using TikTok Live to boost reach and engagement. [Link]

• 10 Tips to Increase E-Commerce Sales This Holiday Season on TikTok [Link]

• Facebook Ads 2024 data: Clicks and conversions up, costs down [Link]

General Ecommerce News:

• 21 Great Ideas To Get Your Content Audience To Take Action [Link]

• 8 easy ways to use ChatGPT to make your small business more efficient [Link]

• The 20 Best Marketing Automation Tools Available to You [Link]

• How millennials are reshaping the future of ecommerce [Link]

Unlock the Premium membership for + 7 other news items…

PREMIUM MEMBER EXCLUSIVE CONTENT

• 30+ Customer Service Email Templates

• 10 psychological principles for writing killer emails

• Best Time to Post On Social Media in 2024 [All Networks]

• 10 Best AI Content Writing Tools

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🛒 TIKTOK'S UNDERCONSUMPTION TREND EFFECT ON MARKETERS

Gen Z on TikTok is pushing a new trend called "underconsumption." This trend is all about buying less and making things last longer.

It's a reaction to the high cost of living and concerns about the environment. Unlike past trends that pushed buying the latest and greatest, underconsumption focuses on buying only what’s necessary and choosing quality over quantity. This could be tough for brands that rely on people buying lots of stuff. But it’s a big chance for sustainable brands to shine. Gen Z is looking to save money, be mindful, and break free from constant consumer pressure.

For marketers, the rise of underconsumption presents both challenges and opportunities. Traditional strategies that rely on pushing frequent purchases may lose effectiveness as Gen Z prioritizes mindful spending.

To stay relevant, marketers need to pivot toward promoting products that emphasize quality, longevity, and sustainability. Brands that align with these values could build stronger connections with this generation.

Additionally, creating content that resonates with the desire for practicality and environmental consciousness will be key to capturing Gen Z's attention in this shifting landscape.

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