Your Ecommerce Coffee Break Newsletter ⭐ (Issue 82)

Hey, Claus here,

Happy Thursday to the 6,748 Online Sellers, Marketers & Founders reading this newsletter.

Threads now has 200M monthly users! Are you one of them? Let’s connect: https://www.threads.net/@ecommercecoffeebreak

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

On Monday, John Roman, CEO of BattlBox.com, shared how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Varun Kundra, Co-Founder of AfterSell.com, talked about the key elements of an effective cross-sell strategy and how to successfully implement it in your ecommerce business. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

❤️ Enjoying the podcast? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

⭐ TOGETHER* WITH INSENSE

Want to cut your influencer outreach time to zero?

Tired of wasting hours on influencers who don’t respond to your DM’s or emails?

Want to ditch the clumsy campaign spreadsheets?

You need Insense.

Insense is the end-to-end solution for UGC and influencer marketing campaigns, trusted by 1,700+ DTC brands and agencies, including:

• WaveBlock - generates 300+ UGC assets per month for TikTok and Instagram

• Any Age Activewear - got matched with 50+ year-old creators within 2 days and received 50+ UGC assets within 2 weeks

• Easy A Media - Ran product seeding campaigns for various brands in different niches, which generated 100+ UGC assets within 2 weeks

It gets even better - Insense can also provide you with a dedicated platform manager to scale your UGC production and influencer campaigns, saving 40+ hours each month.

Book a free strategy call and get a $200 bonus for your first campaign. [CLICK HERE]

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

Platforms & Marketplaces:

• Shopify's Merchant Growth Surges [Link]

• Shopify Point of Sale crossed $100B since its launch in 2013 [Link]

• Shopify reported a strong quarter this week [Link]

• Amazon Sells More Retail Ads Than Google [Link]

• Amazon is raising FBA fulfillment fees [Link]

• TikTok and Amazon Join Forces for In-App Shopping [Link]

• TikTok Lays the Groundwork for More European Ecommerce [Link]

Social Media & Advertising:

• Meta removes detailed targeting exclusions in ad campaigns [Link]

• Instagram Expands Carousels to 20 Frames [Link]

• YouTube Tests Picture-in-picture Mid-roll Ads [Link]

• 55% of Gen Z have bought items via social media in the last 6 months [Link]

• Google Ads users can now generate shareable ad previews [Link]

General Ecommerce News:

• Google has launched Recommendations on Search Console [Link]

• Google ruled as monopolist by U.S. judge. [Link]

• PayPal Fastlane now available to all US merchants [Link]

Unlock the Premium membership for + 7 other news items…

PREMIUM MEMBER EXCLUSIVE CONTENT

• 6 Critical Aspects to Consider when choosing a Payment Gateway

• 100 Plug And Play Ad Headlines Sheet

• How Top Brands Are Winning on TikTok

• 2024 Global Digital Shopping Index: U.S. Edition

🔐 You're currently a free subscriber to the newsletter. Support our work and unlock exclusive content for the price of a coffee. Upgrade your subscription here. (Already a Premium Member? Login Here.)

🛒 WHAT TO DO DURING A RECESSION: TIPS FOR ONLINE STORE OWNERS

As an online store owner or DTC brand, you might be worried about a potential recession. But don't panic! With the right strategy, you can weather the storm and even come out stronger.

First, resist the urge to slash your marketing budget. Many successful brands actually increase their advertising during downturns. This can help you stand out when competitors pull back, potentially grabbing more market share.

Next, focus on your best-selling products. You might need to adjust your inventory strategy, focusing on items with proven demand. Consider introducing lower-priced options to cater to budget-conscious shoppers, but don't compromise on quality.

Optimize your website for conversions. Now's the time to improve your site speed, streamline the checkout process, and enhance product descriptions. Small improvements can make a big difference in tough times.

Leverage your customer data to personalize offers and communications. Loyal customers are gold during a recession, so nurture these relationships.

Look for ways to reduce costs without hurting the customer experience. This might mean negotiating better rates with suppliers or streamlining your fulfillment process.

Invest in technologies that boost efficiency, like inventory management systems or automated email marketing tools. These can help you do more with less.

Finally, stay flexible and keep an eye on changing consumer behavior. Be ready to pivot your product offerings or marketing messages as needed.

Remember, recessions don't last forever. By making smart moves now, you can position your online store to thrive even in challenging times.

Want more detailed strategies for recession-proofing your e-commerce business? Check out Founder's Sidekick for personalized help and guidance.

⁉️ TAKE THE POLL

Please take the poll and share your opinion.

Was this email forwarded to you? Sign up here.