Your Ecommerce Coffee Break Newsletter ⭐ (Issue 79)

Hey, Claus here,

Happy Thursday to the 6,472 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

Our E-commerce Summer School Podcast Special is live, packed with game-changing tips for your business.

Plus, we've curated the most important ecommerce and digital marketing news from the last 7 days for you.

And now grab an Iced Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week we started our Ecommerce Summer School and were focused on the topic of "Loyalty." So here's a quick recap!

On Monday, Dastan Chikeev, Content Team Lead at growave.io, talked about why Loyalty Programs can backfire and how to fix it. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Tuesday, Fiona Stevens, Director of Marketing at LoyaltyLion.com, discussed why rewards can be more effective than discounts. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, Hemant Purswani, Co-founder and CTO at appstle.com, shared customer retention strategies that are revolutionizing the loyalty and rewards space. 🎧 Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]

Listen in your favorite podcast app just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

❤️ Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Click here, rate, and share your favorite part in a review!

⭐ TOGETHER* WITH INSENSE

Want to cut your influencer outreach time to zero?

Tired of wasting hours on influencers who don’t respond to your DM’s or emails?

Want to ditch the clumsy campaign spreadsheets?

You need Insense.

Insense is the end-to-end solution for UGC and influencer marketing campaigns, trusted by 1,700+ DTC brands and agencies, including:

• WaveBlock - generates 300+ UGC assets per month for TikTok and Instagram

• Any Age Activewear - got matched with 50+ year-old creators within 2 days and received 50+ UGC assets within 2 weeks

• Easy A Media - Ran product seeding campaigns for various brands in different niches, which generated 100+ UGC assets within 2 weeks

It gets even better - Insense can also provide you with a dedicated platform manager to scale your UGC production and influencer campaigns, saving 40+ hours each month.

Book a free strategy call by Aug 2 and get a $200 bonus for your first campaign. [CLICK HERE]

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• US e-commerce sales grew 8% year over year in June to $7.7 billion [Link]

• 3 ways to increase your revenue using email marketing [Link]

• 50+ Best Shopify Stores to Inspire Your Own (2024) [Link]

• Amazon Prime Day hits $7.2 billion in sales [Link]

• Shein and Temu Challenge Amazon's Dominance [Link]

• Google introduces Vids, an AI-powered video creation app [Link]

• 94% of retail executives plan to increase their investments into e-commerce over the next 6-12 months [Link]

• Meta is rolling out a feature that allows Instagram advertisers to test multiple CTAs [Link]

• Meta is rolling out Reels overlay ads on Instagram [Link]

• TikTok has released a new campaign style [Link]

• Advertisers aren’t eager to get on Threads [Link]

• X launches Trend Genius ads to help advertisers tap into trending events [Link]

• Unlock the Premium membership for more…

PREMIUM MEMBER EXCLUSIVE NEWS

• 16 Strong Abandoned Cart Email Examples

• How payment service providers and merchants can enhance the eCommerce payment experience

• Boost email opens by 18%

• 13 Custom GPTs designed for specific content creation tasks

• How To Start a Clothing Brand in 14 Steps

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🍪 3RD PARTY COOKIES HERE TO STAY

Google Reverses Course on Third-Party Cookies: What You Need to Know

In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech giant is developing a new approach that gives users more control over their privacy settings.

Google has canceled its 2024 deadline for eliminating third-party cookies, opting to introduce a new Chrome feature that allows users to manage their privacy preferences. This decision significantly impacts online advertising and user tracking, drawing mixed reactions from privacy advocates and advertisers alike. Google's aim is to strike a balance between user privacy and the sustainability of free online content.

This development is important for several reasons. While your day-to-day browsing experience may not change dramatically, it underscores the ongoing debate about online privacy. It also highlights the challenges in creating an internet ecosystem that serves both users and businesses effectively.

To gain a deeper understanding of how this decision affects your online privacy and the broader digital landscape, we encourage you to read the full article. [Link to full article]

⭐ TOGETHER* WITH KROWN THEMES

In this video, I do a review of a new Shopify theme. Borders is a Shopify Theme made by Krown Themes, designed to help merchants turn their vision into an engaging online experience.

Tailor every aspect, from layouts to colors and typography, to match your brand's unique style.

Improve your store's conversion rate with Border's creative quick buy solution, sticky buy buttons, cross selling blocks and more.

Watch the full review here | Download free trial of the theme here

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