Your Ecommerce Coffee Break Newsletter ⭐ (Issue 78)

Hey, Claus here,

Happy Thursday to the to 6,419 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

Whether you're reading this from the office or from the beach, try to stay cool. That's me writing to you from sweltering hot Cyprus with 38°C (100.4°F).

And now grab an iced Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Drew Smith, Co-Founder at upp.ai, talked about the challenges retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. 🎧 Listen on [Web Player] [Apple Podcasts] [Spotify] [YouTube]

On Tuesday, Leonardo Caracas, Managing Partner at jumpventures.co, discussed why growth brings different challenges at various revenue stages and which areas are most affected when scaling an e-commerce company. 🎧 Listen on [Web Player] [Apple Podcasts] [Spotify] [YouTube]

On Wednesday, our podcast host Claus Lauter shared the secret weapon that can transform your online venture into a six-figure empire: Founder's Sidekick. 🎧 Listen on [Web Player] [Apple Podcasts] [Spotify] [YouTube]

The podcast is in all major apps, just search for 'Ecommerce Coffee Break'. 350+ episodes of free content.

Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click here, give five stars, and share your favorite part in a review!

⭐ TOGETHER* WITH COLD EMAIL.PRO

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This can be incredibly frustrating. You invest time and effort into crafting messages, only to see them go unseen and unanswered. This not only wastes your resources but also limits your business growth. You might feel stuck, unsure how to improve your email outreach or make your value proposition stand out.

But there is a solution. Our Cold Email As A Service is designed to transform your email outreach.

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📰SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Shopify denies it was hacked, links stolen data to third-party app [Link]

• EU to impose tariffs on Chinese e-commerce [Link]

• Two-thirds of consumers changed their spending due to higher prices [Link]

• Falling Online Prices in June Drive Continued Ecommerce Growth [Link]

• TikTok launches Million Club for merchants [Link]

• A third of Americans have shopped at the TikTok shop [Link]

• Amazon Launches AI Shopping Assistant Rufus Nationwide [Link]

• Amazon Prime Day is set to generate $14 billion in online spend. But did it? [Link]

• Google Search Console now allows merchants to add shipping and returns information [Link]

• Hidden Google tool reveals GA4 and Google Ads discrepancies [Link]

• 6 Product Bundle Landing Pages That Showcase Value & Maximize Revenue [Link]

• Unlock the Premium membership for more…

PREMIUM MEMBER EXCLUSIVE NEWS

• Black Friday Checklist: 25 Tips To Prepare for BFCM 2024

• AI Marketing Tools: Automation and Analysis for Better Results

• How to start a brand ambassador program from scratch

• 42 Facebook Statistics & Facts For 2024

• How to improve your content with conversational writing

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🚀 TIRED OF SKIPPED ADS? EMBRACE THE "UGLY" APPROACH!

Ever scroll through social media and barely notice an ad because it blends right in? Those are the secret weapons of some marketers: "ugly ads."

Here's why:

• They feel real and authentic, like something your friend would post

• They blend in with regular social media content, so people don't ignore them

• They focus on telling a good story instead of looking perfect

Key benefits:

• Grab attention better than polished ads

• Make people more likely to watch and engage

• Can be cheaper and easier to make

Main takeaways:

• Use natural lighting and shaky camera work

• Don't overdo branding or logos

• Tell relatable stories that solve problems

"Ugly" doesn't mean bad - it means real and relatable. These ads can help your brand stand out and connect with people.

Next time you create an ad, take the opposite approach. Make it simple, low-budget, and authentic. See if you can create an "ugly" ad that gets noticed!

Read the full article for more tips and examples on creating high-impact ads that resonate with today’s audience. [Link]

💰 EXCITING OPPORTUNITY FOR ECOMMERCE PROFESSIONALS! EASY MONEY!

Join the "Ecommerce Coffee Break" Newsletter Partner Program and earn money for each new subscriber you refer.

You can earn up to $200 per month through this program by simply referring new subscribers.

Click the link to get started: https://partnerprogram.page/ecommerce-coffee-break-newsletter

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