👋 Happy Thursday! I spent my morning going through the ecommerce news that actually matters. A few updates could hit your margins, change how you sell, or give you an edge.
Inside this issue:
📰 The Ecommerce Stories That Matter This Week
🎧 On The Pod: NEVER Waste Money On Meta Ads Again
☕ Claus's Take: Q4 Planning. What to do now.
Coffee ready? Let’s get you up to speed.
⭐ TOGETHER WITH Webgility*
You're losing revenue to "Almost Right" financials.
Most ecommerce sellers are losing up to 20% revenue due to guess-work margins, leaked fees, and broken inventory attribution.
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In fact, we are so sure that we can unlock growth that we're willing to put our money on it. Walk in with your finance books for a free audit with our experts, and if we can't find a leak we'll pay you $100 for your time.
Let's get your ecommerce finance Always On, Always Reconciled.
📰 THE STORIES WORTH YOUR TIME
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media, Search & Advertising
⭐ TOGETHER WITH LocaleFlow*
A Shopify store is 14 translatable things, not one.
Products, collections, pages, blog posts, blogs, menus, metaobjects, product options, image alt text, theme content, shop SEO, shop policies, storefront filter labels, delivery methods.
LocaleFlow translates all 14 and keeps them in sync when you edit.
From $49 a month.
🎙️ ECOMMERCE COFFEE BREAK PODCAST
NEVER Waste Money On Meta Ads Again
Meta Ads getting more expensive? The problem may not be your ads. It may be your data.
Tiago Costa, CEO of Clustie.ai, breaks down how first-party data and AI can help you find high-intent buyers, cut CPA, and get more from every ad dollar.
If your Meta costs keep climbing, this episode is worth 20 minutes.
🎧 Listen free: [Browser] • [Apple Podcasts] • [Spotify] • [YouTube] • [iHeart]
📲 Want to listen on the go? Download our free podcast app here.
If you’d like to be a guest, or make a guest recommendation, please let us know!
☕ CLAUS'S TAKE
Q4 Is Already Here. Are You Ready?
Q4 is not the time to start planning. It’s the time to execute.
You have roughly 35 days to make your biggest sales push of the year. Every week you wait makes it harder — and more expensive.
Here’s what I’d do this week:
Lock your offers. Decide what you’ll sell, bundle, and discount before Black Friday pressure kicks in.
Check your stock. Running out of your best seller during peak season is an expensive mistake.
Build your campaign calendar. Email, ads, landing pages, and promos should have dates — not "coming soon."
Warm your audience. Start building demand now. Don’t wait until everyone else is fighting for the same clicks.
Fix your weak spots. Site speed, checkout, shipping, returns, and support will all be tested when orders spike.
Why it matters: The strongest holiday plans start months before Black Friday. If you’re still figuring out the basics, now is the time to move.
Your move: Pick the three things most likely to hurt your Q4. Fix one today.
Question: Have you already locked your Q4 plan?
Hit reply with YES or NO. I read every response.
Don’t forget to grab our free online seller resources.
And that’s a wrap. More news, ideas, and ecommerce insights coming your way Tuesday. Until then, keep growing.
~ Claus
If you want to revisit any past editions, you can find the full newsletter archive here.
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