👋 Happy Tuesday! I went down the ecommerce news rabbit hole again so you don’t have to. A few stories made me stop scrolling. They could change how you get found, sell, and grow.
Inside this issue:
📰 The Ecommerce Stories That Matter This Week
🎧 On The Pod: Stop Trusting Your Star Ratings
☕ Claus's Take: More traffic won’t fix your Shopify store
Grab your coffee. A 3 minutes read.
⭐ TOGETHER WITH Webgility*
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Most ecommerce sellers are losing upto 20% revenue due to guess-work margins, leaked fees, and broken inventory attribution.
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In fact, we are so sure that we can unlock growth that we're willing to put our money on it. Walk in with your finance books for a free audit with our experts, and if we can't find a leak we'll pay you $100 for your time.
Let's get your ecommerce finance Always On, Always Reconciled.
📰 THE STORIES WORTH YOUR TIME
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media, Search & Advertising
⭐ TOGETHER WITH ACIS Data Science*
What Does ChatGPT Say When Customers Ask About Your Brand?
Your customers have gone from browsing to asking AI assistants what to buy.
For one of our clients, AI used to say: "I would personally lean towards something else". Now, it says: "arguably one of the strongest options currently available."
A few changes to how the site presents itself to AI tools made all the difference. The products stayed the same, but the visibility improved.
Most brands have never checked how AI sees and recommends them. As an ECB reader, you can find out in seconds. Enter your URL and get your free AI Visibility Score below.
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store
Your 5-star reviews tell you why people bought. But what about the 98% who didn't?
Cheryl Zajac from Bizrate Insights explains how to uncover why shoppers leave, where your site is losing sales, and what non-buyers can teach you that your analytics can't.
We also look at how simple pre-purchase surveys can reveal buying intent, hidden friction, and the reasons shoppers choose a competitor.
🎧 Listen free: [Browser] • [Apple Podcasts] • [Spotify] • [YouTube] • [iHeart]
If you’d like to be a guest, or make a guest recommendation, please let us know!
☕ CLAUS'S TAKE
(One opinion. One lesson. One action.)
More traffic won’t fix your Shopify store. The right traffic will.
Here’s a number that caught my attention: AI-referred traffic to Shopify stores grew 632% year over year.
That sounds great. More traffic, right?
Not so fast.
Getting more visitors won’t fix a weak offer, poor product pages, or a store that doesn’t convert. The game is shifting from getting more traffic to getting the right traffic.
So what would I focus on?
Build content around the questions your customers actually ask. Make your brand easy for ChatGPT, Gemini, and other AI tools to understand. Build an email list you can reach without paying for every click. And use paid traffic to scale what already works.
My take: Stop chasing sessions. Start building demand.
Pick one traffic source and give it 30 days. Track revenue, not clicks.
And one question for you: Are you tracking how much traffic is coming from AI search yet?
Hit reply with YES or NO. I read every response.
Don’t forget to grab our free online seller resources.
Coffee’s almost gone, so I’ll leave you there. I’ll be back Thursday with more ecommerce news worth your time.
~ Claus
If you want to revisit any past editions, you can find the full newsletter archive here.
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