👋 Happy Thursday! TikTok Shop is surging, Amazon is taking drones mainstream, and AI is changing how ads work. Here are the ecommerce moves worth watching.

Inside this issue:

📰 The Ecommerce Stories That Matter This Week
🎧 On The Pod: How Businesses Use Text Messaging to Drive Revenue
☕ Claus's Take: The 3:1 Rule Every DTC Brand Should Know

Grab your coffee. 3 minutes now. Better decisions all week.

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📰 THE STORIES WORTH YOUR TIME

📈 General Ecommerce News

🛒 Platforms & Marketplaces

📱Social Media, Search & Advertising

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

Text messaging is becoming a serious revenue channel for ecommerce brands.

Amanda McGuckin Hager from TrueDialog explains how brands can use SMS and RCS to build first-party data, improve customer engagement, and create branded conversations.

We also cover compliance, verified senders, and why RCS could change how brands communicate with customers.

🎧 Listen free: [Browser] • [Apple Podcasts] • [Spotify] • [YouTube] • [iHeart]

📲 Want to listen on the go? Download our free podcast app.

If you’d like to be a guest, or make a guest recommendation, please let us know!

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The DTC brands that win today aren’t the ones with the biggest ad budgets. They’re the ones that make every customer worth more.

3:1. That’s the LTV ratio Shopify cites as a healthy target.

Why does this matter?

Customer acquisition is getting harder. Shopify reports ecommerce CAC is up 6–12% year over year.

So simply buying more traffic is not a growth strategy. It can be a fast way to burn cash.

The brands I see winning focus on three things:

The big shift: Stop asking, “How do I get more customers?”

Ask: “How much profit can I generate from each customer I already acquired?”

That changes how you think about offers, retention, product launches and marketing.

Your move: Calculate your real LTV ratio. If it’s below 3:1, fix the economics before you pour more money into acquisition.

Quick question: Is your LTV:CAC ratio above 3:1? Hit reply and tell me: Yes or No.