👋 Happy Thursday! I spent my morning digging through the ecommerce news that actually matters. A few updates could hit your margins, change how you sell, or give you a new edge.
Inside this issue:
📰 The Ecommerce Stories That Matter This Week
🎧 The Email Marketing Playlist Every Shopify Brand Should Save
☕ Claus's Take: Don’t Buy Traffic. Borrow It.
Grab your coffee. 3 minutes read.
⭐ TOGETHER WITH Webgility*
You're losing revenue to "Almost Right" financials.
Most ecommerce sellers are losing up to 20% of their revenue through guesswork on margins, leaked fees, and broken inventory attribution.
Webgility connects with every channel you sell in, to give you granular reconciliations guaranteed by human accountants so you always operate with SKU-level reality.
We're so confident we can find growth opportunities that we're willing to put our money on it. Walk in with your finance books for a free audit with our experts, and if we can't find a leak we'll pay you $100 for your time.
Let's get your ecommerce finance Always On, Always Reconciled.
📰 THE STORIES WORTH YOUR TIME
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media, Search & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
The Email Marketing Playlist Every Shopify Brand Should Save
Email can turn a first-time buyer into a repeat customer. I pulled together my best podcast conversations on email, retention, automation, and customer journeys in one playlist.
📲 Want to listen on the go? Download our free podcast app.
If you’d like to be a guest, or make a guest recommendation, please let us know!
⭐ TOGETHER WITH DigiCom*
The 2026 Meta Ads Playbook ($200M+ Ad Spend)
Scaling on Meta isn’t about chasing tactics it’s about systems. Digicom reveals the strategies driving $1B+ in DTC revenue. Discover proven frameworks for bidding, account structure, and creative.
Protect profitability against algorithm shifts and rising CPMs. Zero fluff included.
☕ CLAUS'S TAKE
(One opinion. One lesson. One action.)
Don’t Buy Traffic. Borrow It.
Want more sales without spending more on ads? Stop looking for more customers. Look for more people who already know you.
Here’s an idea I rarely see DTC brands use:
Sell to someone else’s audience.
Find 5 brands that serve the same customer but don't sell a competing product. Then create something useful together:
A co-branded guide
A limited bundle
A joint giveaway
A live workshop
A newsletter swap
You get in front of an audience that already trusts someone else.
And you don't pay Meta or Google a cent.
The best part? You can start small. One good partner with 10,000 relevant people in its audience can be worth more than thousands of random clicks.
Don't think about “influencers.” Think about audience owners.
Your move: Make a list of 10 brands with the same target customer. Contact three this week with one simple collaboration idea.
Here is my question to you: Would you let another brand promote your products to its audience?
Hit reply with YES or NO. I read every response.
Don’t forget to grab our free online seller resources.
That's your coffee break for today. I'll see you Tuesday with more ecommerce news worth your time.
~ Claus
If you want to revisit any past editions, you can find the full newsletter archive here.
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❤️ The Ecommerce Coffee Break ☕ 100% powered by caffeine and curiosity.
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