Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,398 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

That was a busy week in ecommerce with Shopify's Summer '24 Edition alone announcing 150 updates.

Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Rolando Casanova, Managing Director of Internel.eu, shared how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday, Gabriella Tegen, founder and CEO of Smartrr.com, talked about how to leverage subscriptions and loyalty programs together to boost repeat purchases. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

The podcast is in all major apps, just search for 'Ecommerce Coffee Break'. 340+ episodes of free content.

Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ If you like the show leave a review. I read every single one of them.

⭐ TOGETHER* WITH CHARGEFLOW

Jones Road Beauty (Bobbi Brown's makeup brand) was in need of a chargeback management solution to handle their chargebacks in a hands-off manner.

The task was consuming too much time and energy from the CX team. After receiving some recommendations from colleagues, they decided to give Chargeflow a try.

3 months later…

💄: Jones Road saw a 32.6% increase in chargeback win-rate
💄: Jones Road experienced a 97% increase in win-rate for chargeback fraud cases

It's safe to say that Chargeflow is a no-brainer (I’m saying it), especially if your brand is on Shopify.

IT’S FREE TO USE AS YOU ONLY PAY A % ONCE THEY WIN THE CHARGEBACK AND RECOVER THE LOST REVENUE.

Be like Jones Road, Olipop, Magic Mind, and 5,000+ brands who use Chargeflow to win chargebacks on autopilot.

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Shopify's Summer ’24 Edition brings over 150 Shopify updates [Link]

• Shopify is rolling out a chatbot for merchants [Link]

• Shopify Launches AI Assistant for Merchants [Link]

• Target Plus teams up with Shopify to power online marketplace [Link]

• Amazon Prime Day set for July 16-17 [Link]

• Amazon is working on a ChatGPT competitor [Link]

• Google is favoring more e-commerce websites [Link]

• Google Ads plans to launch a new interface [Link]

• Google ditches continuous scroll in search results [Link]

• Google Targets AI Search Ads [Link]

• In the EU, Google is requiring extra steps for advertisers [Link]

• Facebook ecommerce plugin used by thousands of stores hacked to steal credit card data [Link]

• Unlock the Premium membership for more…

PREMIUM MEMBER EXCLUSIVE NEWS

• Shopify Academy - Essential education for sellers

• Free Google AI Essentials course

• How to create good content: A framework with a checklist

• Shopify Store Credits: A Deeper Dive

🔐 Get a Premium Membership for only $5/month. This unlocks all news alerts, expert insights, and a private community of online sellers and Shopify merchants like you. Upgrade here! (Already a Premium Member? Login Here.)

🛒 EXPERIENCE ECONOMY: MILLENNIALS' IMPACT ON U.S. RETAIL TRENDS

Millennials, born between 1981 and 1996, are significantly influencing the U.S. economy with their unique spending habits. As the largest generation in American history, numbering over 83 million, they spend an impressive $1.9 trillion on retail annually.

This generation is reaching its peak earning and spending years, making their economic impact increasingly important. Millennials account for 28% of all U.S. retail spending, a figure expected to rise to 31% by 2030. Their annual spending averages around $70,000, which is 5% higher than the average U.S. consumer.

Millennial spending habits differ from previous generations in several key ways:

1. They prioritize experiences over material goods, often spending more on travel and dining out.

2. They are tech-savvy, relying heavily on apps for convenience in daily tasks.

3. They value brands that are environmentally and socially responsible.

4. They are careful with their spending, often researching products extensively before purchasing.

Despite their digital nature, millennials still show a slight preference for in-store shopping, though they are also significant supporters of e-commerce.

Understanding these spending patterns is crucial for businesses aiming to tap into this substantial market segment. As millennials continue to shape consumer trends, their economic influence will only grow more pronounced in the coming years.

📨 EMAIL MARKETING SUCKS?

Ever feel like your marketing emails are vanishing into thin air? 😅 

Trust me, I've been there. Pouring your heart into crafting the perfect message, only to hear... crickets. It's enough to make you want to throw your laptop out the window!

But here's the thing: it doesn't have to be this way.

We've developed a "Cold Email As A Service" that's breathing new life into email marketing. No more spam folder doom, no more tumbleweeds in your inbox.

Curious? I'd love to chat about how we can get your emails delivered and actually sparking conversations. Click here for details.

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