👋 Happy Thursday! Three stories this week made me stop scrolling. One could hurt your margins. Another could boost your sales. Let's dive in.
Inside this issue:
📰 The Ecommerce Stories That Matter This Week
🎧 On The Pod: Email Marketing That Actually Sells
☕ Claus's Take: You're Not Emailing Enough. Period.
Grab your coffee. 3 minutes now. Better decisions all week
📰 TODAY'S MUST-READS
📈 General Ecommerce News
Back-to-School Spending Set to Break Records [read more]
The Average New Customer Costs Brands $29 [read more]
U.S. Slaps 50% Tariffs on Canadian Imports [read more]
AliExpress Hit With $629M EU Fine [read more]
🛒 Platforms & Marketplaces
📱Social Media, Search & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Email Marketing That Actually Sells
Want more sales without spending more on ads?
I pulled together my best podcast episodes on email marketing for Shopify stores and DTC brands—covering list growth, automation, segmentation, deliverability, retention, and more.
Why it matters: Email is still one of the highest ROI channels in ecommerce. The brands that win don’t send more emails by accident—they build better email systems.
Your move: Pick one episode today and implement one idea before your next campaign.
🎧 Listen free to the playlist here.
🎧 Also available for free on Spotify.
📲 Want to listen on the go? Download our free podcast app.
☕ CLAUS'S TAKE (One opinion. One lesson. One action.)
You're Not Emailing Enough. Period.
Email still delivers one of the highest ROIs in marketing. Yet most brands send too few emails - not too many.
If you're only showing up when you have a sale, you're teaching customers to wait for discounts... or forget you exist.
Reality check:
1-2 emails a month = out of sight, out of mind.
1-3 emails a week = stay relevant and build trust.
The best brands don't just sell. They educate, entertain, and help.
Here's what works:
Share customer success stories.
Answer questions before they're asked.
Show products solving real problems.
Take customers behind the scenes.
Mix value with offers.
Here's what doesn't: Waiting for the "perfect" campaign. While you're hesitating, your competitors are building relationships in your customers' inboxes.
My take: The problem isn't email frequency. It's boring emails. If every message has a purpose, your subscribers will keep opening them.
Your move: For the next 30 days, double your email cadence. Then measure revenue, clicks, and unsubscribes. Let the data tell you what works.
Question: Do you think you're leaving money on the table by emailing your customers too little? Hit reply with YES or NO. I read every response.
📚 THIS WEEK'S RESOURCE
Spend one hour today. Build a better store tomorrow.
I've created two practical guides to help you make real progress—without spending weeks figuring it out.
🚀 Just starting?
Launch your store and get your first sales. 👉 1-Hour Ecommerce Launch & Grow Guide
📈 Already selling?
Turn more visitors into customers. 👉 1-Hour Ecommerce Conversion Checklist
Both are beginner-friendly. Both take about an hour to complete. Just $4.99 each.
Your move: Pick the guide that matches where you are today and start making progress.
That's it for this week. If you found this useful, forward it to another merchant who'd appreciate it.
See you next Tuesday.
~ Claus
If you want to revisit any past editions, you can find the full newsletter archive here.
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