👋 Happy Tuesday! I started my morning digging through dozens of ecommerce headlines so you don't have to. Here are the stories most likely to impact your traffic, sales, and growth.
Inside this issue:
📰 The Ecommerce News You Need To Know
🎧 How Interactive Visual Experiences Drive Online Sales
☕ Stop Asking for More Ad Budget — Ask This Instead
Grab your coffee. Spend 3 minutes reading. Save yourself hours later.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media, Search & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
How Interactive Visual Experiences Drive Online Sales
Most brands still treat product pages like digital shelves. The best brands turn them into interactive buying experiences.
In this episode, Angelo Coletta, Founder & CEO of Zakeke, explains how 3D product customization, virtual try-ons, and AI-powered visuals can increase conversions, reduce operational costs, and help brands launch new experiences faster — without lengthy development projects.
🎧 Listen now: [Browser] • [Apple Podcasts] • [Spotify] • [YouTube] • [iHeart]
📲 Want to listen on the go? Download our free podcast app.
If you’d like to be a guest, or make a guest recommendation, please let us know here.
⭐ TOGETHER WITH InterLinks*
ATTN: Shopify Store Owners:
You worked hard to get shoppers to your store. The next challenge is keeping them exploring. Too many visitors land on one page, then leave without discovering the rest of your catalog.
InterLinks automatically turns existing words in your blogs, pages, and product descriptions into smart internal links that guide shoppers to the products and collections they're most likely to want next. Merchants using InterLinks have seen 105% more product pageviews, 45% longer session durations, and 52% more multi-page visits.
☕ CLAUS'S TAKE
Stop Asking for More Ad Budget — Ask This Instead
90% of founders think their ad budget is broken. It's not. Their execution is.
Whenever sales slow down, the first reaction is almost always the same: "We need to spend more on ads."
In most cases, that's the wrong move.
Why it matters: More capital doesn't fix a broken business. It just helps you lose money faster.
The brands that consistently outperform their competitors aren't the ones with the biggest budgets. They're the ones that identify and fix the real bottleneck before throwing money at it.
Here's the pattern I see:
Healthy margins? Your offer, funnel, and customer retention are doing the heavy lifting.
Struggling margins? More ad spend is like pouring water into a bucket full of holes.
The best operators don't ask, "How much more should we spend?" They ask, "What's actually broken?"
Too often the problem isn't traffic. It's a weak offer, poor conversion, low repeat purchases, or a checkout experience that's costing you sales.
Bottom line: Ad spend is an amplifier. If your business is healthy, it accelerates growth. If your business is broken, it accelerates losses.
Your move: Before increasing your Meta or Google budget, audit your funnel from first click to second purchase. Fix the biggest leak first. Then scale what's already working.
So here's my question for you: Have you ever increased your ad budget before fixing your funnel? Hit reply with YES or NO. I read every response.
Thanks for reading. See you Thursday.
~ Claus
If you want to revisit any past editions, you can find the full newsletter archive here.
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