👋 Happy Tuesday! I spent my morning filtering out the noise. From Amazon's Q4 changes to TikTok's new seller rules and Meta's latest AI updates, here are the ecommerce stories worth your attention.
Inside this issue:
📰 The ecommerce shifts you need to know
🎧 Discounts, Decoded: What 182M Shopify Discount Codes Reveal
☕ Claus's Take: Most AI Features Won't Increase Your Sales. This Will.
Grab your coffee — skim in 60 seconds or read in 3 minutes to stay ahead
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
182M Shopify Discount Codes. One Clear Winner.
Most brands think discounting is a race to the bottom.
The data says otherwise.
I sat down with Cara Marin, Product Lead at Seguno, to unpack what 182 million Shopify discount codes revealed about what actually drives more sales—without destroying your margins.
Here's what stood out:
✅ Percentage discounts consistently increased average order value.
✅ Personalized codes stopped coupon sharing.
✅ A simple 20% cap helped protect profit.
✅ Lifecycle offers outperformed holiday promotions.
✅ Minimum spend rules turned discounts into profitable growth.
Bottom line: If your discount strategy hasn't changed in the last year, you're almost certainly leaving revenue on the table.
🎧 Listen now: [Browser] • [Apple Podcasts] • [Spotify] • [YouTube] • [iHeart]
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☕ CLAUS'S TAKE
Most AI Features Won't Increase Your Sales. This Will.
Brands are rushing to add AI.
Most are solving the wrong problem.
Customers don't want more AI. They want less uncertainty.
The latest data proves it:
77% want virtual try-ons.
76% want an AI shopping assistant.
69% want automatic reordering.
See the pattern?
None of these features are about replacing people. They're about helping customers make faster, more confident buying decisions.
Here's what works: Use AI to remove friction.
Help shoppers visualize your product. Answer their questions instantly. Recommend the right product. Make repeat purchases effortless.
Here's what doesn't: Adding AI just because everyone else is.
If your AI doesn't help customers buy with confidence, it's just another feature they'll ignore.
Your move: Walk through your store like a first-time customer. Every moment of hesitation is a chance to use AI to improve the buying experience.
So here's my question for you: If you could use AI to fix just one part of your customer journey, what would it be?
⭐️ TOGETHER WITH DigiCom*
Free Andromeda Workshop with Obvi's Founder - July 14
Join a free live workshop July 14 (1PM EST) with Obvi's founder and the DigiCom team behind $1B+ in DTC revenue. We'll run a real-time brand audit and break down the exact strategies scaling 8-figure brands on Andromeda. No theory.
Thanks for reading.
Hit reply if you have a question, disagree with one of my takes, or have a story I should cover.
I read every email.
See you Thursday.
~ Claus
P.S. Don’t forget to grab our free ecommerce seller resources.
If you want to revisit any past editions, you can find the full newsletter archive here.
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