👋 Happy Thursday! Here’s your latest ecom news roundup: If you sell online, these are the platform updates, buyer trends, and growth opportunities you can't afford to miss.
In Today’s Edition:
📰 Top Headlines: What Ecommerce Operators Need to Know
🎧 On the Pod: Why Your User Generated Content Isn’t Converting
☕ Claus’s Take: The New SEO: How To Get ChatGPT To Send You Customers
Everything you need to know before your competitors do.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
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🗨️ CLAUS’S HOT TAKE
The New SEO: How To Get ChatGPT To Send You Customers
Your future customers may discover your brand through ChatGPT before they ever touch Google.
40% of AI product recommendations can be influenced by sources like Reddit. Yet most ecommerce brands still spend 100% of their effort chasing Google rankings.
That's a mistake.
ChatGPT doesn't rank websites like Google. It builds answers from trusted sources across the web.
If you want your brand recommended, focus on three things:
👉 Your website
Create original content that answers buyer questions directly. Comparison pages, pricing pages, FAQs, and product reviews perform especially well.
👉 Third-party mentions
Get featured in industry roundups, review sites, podcasts, newsletters, and "best of" lists. AI trusts what others say about you more than what you say about yourself.
👉 Real customer conversations
Reddit, forums, YouTube comments, and community discussions matter. AI models often use these sources to validate recommendations.
Why it matters: The brands that win in AI search won't necessarily have the most content. They'll have the strongest reputation across the web.
Your move: Search ChatGPT for your product category today. If your competitors appear and you don't, identify where they're being mentioned and start closing the gap.
So here's my question for you: If ChatGPT recommended a competitor instead of your brand today, what do you think is the reason?
Hit reply and let me know. I read every response.
⭐️ TOGETHER WITH MerchantFloor*
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🎙️ ECOMMERCE COFFEE BREAK PODCAST
Why Your User Generated Content Isn’t Converting
In this week's episode, Elijah Khasabo, founder of Vidovo, reveals why some user-generated content drives sales while other videos rack up views and do nothing for revenue.
🎯 Discover:
The biggest UGC mistake brands make
Why the first frame matters more than the hook
How top brands turn content into customers
🎧 Listen now: [Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]
📲 Want to listen on the go? Download our free podcast app.
If you’d like to be a guest, or make a guest recommendation, please let us know here.
See you next Tuesday.
~ Claus
P.S. Don’t forget to grab our free ecommerce partner resources. 👇
If you want to revisit any past editions, you can find the full newsletter archive here.
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