👋 Happy Thursday! Here’s your latest ecom news roundup: Consumer confidence is back, AI traffic is exploding, and the rules of ecommerce are shifting fast. Are your competitors already taking advantage?

In Today’s Edition:

📰 Top Headlines: What Ecommerce Operators Need to Know
🎧 On the Pod: The Hidden Profit Killers Most Merchants Miss
☕ Claus’s Take: Why More Traffic Won't Save Your Store

Grab your coffee — skim in 60 seconds or read in 3 minutes to stay ahead

📰 TODAY'S MUST-READS

📈 General Ecommerce News

🛒 Platforms & Marketplaces

📱Social Media & Advertising

⭐️ Together with Interlinks*

Without contextual guides—internal links—visitors have no clear way to cross-reference products, collections, or related pages, and they leave.

InterLinks automatically connects keywords in your content to the right destinations across your store—turning passive content into an active path to products.

Better navigation. More page views. Clear paths to purchase.

Limited special offer for Ecommerce Coffee Break subscribers: Get 500 FREE Extra Keyword Automations here.

🎙️ ECOMMERCE COFFEE BREAK PODCAST

In this "Best Of" episode, Scott Brandley and DJ Sprague reveal the 10 hidden revenue killers draining nearly 38% of revenue from the average online store—from cart abandonment and false declines to returns and chargebacks.

Discover where your profits are slipping away—and how to keep more of every sale.

🎧 Listen now: [Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]

📲 Want to listen on the go? Download our free podcast app.

If you’d like to be a guest, or make a guest recommendation, please let us know here.

🗨️ CLAUS’S HOT TAKE

Stop Buying More Traffic. Your Store Is Probably the Problem.

Most DTC brands don't have a traffic problem.

Yet every day, founders happily spend another $1,000 on ads while ignoring the fact that their website takes 3+ seconds to load. That's like paying to fill a bucket with a hole in the bottom.

Here's the uncomfortable truth: A faster store often generates more revenue than a bigger ad budget.

Why?

The worst part? Many merchants obsess over ROAS while running stores bloated with apps, scripts, videos, and oversized images.

My take: Most brands should do a speed audit before launching their next ad campaign.

Start here:

Bottom line: Before spending another dollar to get more visitors, fix the experience for the visitors you already have.

That's usually where the easiest money is hiding.

So here's my question for you: How many apps are installed on your store today?

Hit reply and let me know. I read every response.

⭐️ TOGETHER WITH Airwallex*

Get a free Airwallex Global Account to collect Amazon payouts locally, and Airwallex Payments for Shopify to accept cards and other payment methods globally.

US businesses: Get $50k FX free 👉 Open your free Airwallex account here.

👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.

⭐️ THIS WEEK’S PARTNERS

Cashflo: Cashflo provides a guaranteed no-cost payment processing solution and reduces 10 common ecommere expenses while increasing traffic and conversion — all at no cost. 0% Processing Fees. Get your FREE Cashflo Kit here.

Interlinks: For Shopify stores, InterLinks delivers internal link automation that drives clicks, increases sales, and improves SEO. Get 500 FREE Extra Keyword Automations here.

Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Book a free demo here.

DigiCom: Scaling a Shopify brand in 2026 requires more than outdated tactics. You need a bulletproof multi-channel growth engine. Claim a free media audit here.