👋 Happy Tuesday! Here’s your latest ecom news roundup: Amazon is rewriting the rules, new ad channels are emerging, and regulators are tightening the screws. The winners will be the merchants who adapt first. Let's dive in.
In Today’s Edition:
📰 Top Headlines: What Ecommerce Operators Need to Know
🎧 On the Pod: The Only Way To Get Sub-1-Second Shopify Pages
☕ Claus’s Take: Your Best Customers Might Be Stealing From You
Grab your coffee — skim in 60 seconds or read in 3 minutes to stay ahead
⭐ TOGETHER WITH MerchantFloor*
How does your product content workflow stack up?
AI is changing how ecommerce brands create product content. How are other merchants using it, and where do you fit in?
We're surveying merchants to uncover what's working, the tools being used, and where teams are gaining efficiency.
Take this 2-minute survey and you'll:
Receive the benchmark report to see how your approach compares
Be entered into a drawing to win a $100 Amazon gift card. Winner announced July 7th.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
Retail Giants Launch Prime Day Counterattack [read more]
Father’s Day Spending Set to Break Records Again [read more]
EU Forces Online Stores to Add One-Click Cancellation Button [read more]
Amazon Reveals Prime Day Ads Playbook for 2026 [read more]
🛒 Platforms & Marketplaces
📱Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
The Only Way To Get Sub-1-Second Shopify Pages
Slow pages cost sales.
In this week's episode, Chris Igbojekwe, founder of Seed App, reveals how Shopify brands are cutting page load times to under one second and why faster stores convert more visitors into customers.
You'll learn:
What's really slowing down Shopify stores
How third-party apps hurt performance
The fastest wins for improving site speed
Why optimization is never a one-time project
🎧 Listen now: [Browser] [Apple Podcasts] [Spotify] [iHeart]
📲 Want to listen on the go? Download our free podcast app.
If you’d like to be a guest, or make a guest recommendation, please let us know here.
🗨️ CLAUS’S HOT TAKE
Your best customers might be stealing from you.
According to Adyen's latest Fraud Report, just 5% of customers account for 58% of fraud losses.
The surprising part?
They're not hackers.
They're often repeat customers with real payment methods, verified accounts, and a purchase history.
Meanwhile, many brands are fighting fraud so aggressively that they're rejecting legitimate customers at checkout. Some merchants lose up to 10% of good orders because their fraud filters are too strict.
Think about that.
A fraudster costs you one sale.
A good customer who gets declined may never buy from you again.
A few more takeaways:
Fraud losses have dropped 20%.
44% of businesses now say first-party fraud ("friendly fraud") is their biggest challenge.
Fraudsters are increasingly using AI tools to scale attacks.
69% of businesses believe fraud will impact future growth.
Why this matters:
Most brands focus on stopping bad customers.
The smarter strategy is making sure good customers can buy without friction.
The goal isn't to block every risky order.
The goal is to maximize approved orders while minimizing fraud.
👉 Review your declined orders from the last 90 days. You may find your biggest revenue leak isn't fraud - it's legitimate customers getting caught in the net.
So here's my question for you: What's costing you more money right now: fraud or false declines?
Hit reply and let me know. I read every response.
See you Thursday.
~ Claus
P.S. Every week, thousands of ecommerce operators open this newsletter looking for ideas, tools, and strategies to grow. If your product helps ecommerce brands succeed, let's talk. 👉 Get the details here.
That's it for today!
👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.
⭐️ THIS WEEK’S PARTNERS
Cashflo: Cashflo provides a guaranteed no-cost payment processing solution and reduces 10 common ecommere expenses while increasing traffic and conversion — all at no cost. 0% Processing Fees. Get your FREE Cashflo Kit here.
Interlinks: For Shopify stores, InterLinks delivers internal link automation that drives clicks, increases sales, and improves SEO. Get 500 FREE Extra Keyword Automations here.
Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Book a free demo here.
DigiCom: Scaling a Shopify brand in 2026 requires more than outdated tactics. You need a bulletproof multi-channel growth engine. Claim a free media audit here.
If you want to revisit any past editions, you can find the full newsletter archive here.
PODCAST | FREE RESOURCES | ADVERTISE | PRIVACY | DISCLAIMER
❤️ The Ecommerce Coffee Break ☕ 100% powered by caffeine and curiosity.
You are receiving this email because you are interested in staying updated on the latest in ecommerce, marketing, AI, and DTC. If you are not enthusiastic about receiving our emails, please reply and let us know why. Or you can unsubscribe from all updates by clicking the link below. Please note that items in this newsletter marked with * contain sponsored content. Please support our sponsors.
Follow us on:
