Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,428 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast was packed with content, so here's a quick recap!

On Monday, Marshall Cowan, CEO at Clevertar.com, discussed AI's Secret Role in Conversational eCommerce. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Tuesday's archived episode, Mati Ram, CEO of AdScale.com, shared how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday, our podcast host Claus Lauter shared his thoughts on the abundance of Shopify apps, current trends in e-commerce, and ad spending. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

The podcast is in all major apps, just search for 'Ecommerce Coffee Break'.

300+ episodes of free content. Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ If you like the show leave a review. I read every single one of them.

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Shopify shows monthly sales data shows increased demand for... [Link]

• Google Search Console gives ecommerce owners new insights into shopping search performance. [Link]

• Temu is now scoring more repeat shoppers than eBay [Link]

• 9 examples of email marketing automations [Link]

• Reddit is trying to redefine itself as a shopping ads platform [Link]

• Nearly 90% of consumers bought or sold used items in the last year [Link]

• Email Personalization Explained: Complete Guide & Examples [Link]

• Identity fraud is terrorizing retailers [Link]

• Sell and retain subscriptions with ease. Juo lets you create any subscription experience you imagine and retain customers with delightful incentives. [Link]*

PREMIUM MEMBER EXCLUSIVE NEWS

• What is Social Commerce? Trends and Key Insights for 2024

• Google Ads Updates from Marketing Live 2024

• DTC Swipes a collection of 1000+ ecommerce elements from DTC brands across the world

• Download the AI trends report for ecommerce marketers

• How to navigate past fake influencers

🔐 Get a Premium Membership for only $5/month. This unlocks all news alerts, expert insights, and a private community of online sellers like you. Upgrade here! (Already a Premium Member? Login Here.)

🚨 WHAT IS UNIFIED COMMERCE AND WHY IS IT ESSENTIAL IN 2024?

Shopping today is all about convenience. Customers expect seamless experiences whether buying online, on their phones, or in physical stores. Unified commerce makes this possible by connecting a retailer's systems into one unified platform.

Instead of separate channels, unified commerce combines inventory tracking, customer data, order management, and more into a single view. This allows real-time inventory visibility so customers can easily purchase items online for in-store pickup or delivery. It also enables personalized service by giving associates access to customers' purchase histories.

The benefits for shoppers are huge - easy purchasing across channels, relevant product recommendations, order flexibility, and transparency into inventory levels. For retailers, unified commerce streamlines payments, fulfillment, analytics, and makes adapting to new shopping trends effortless.

Unified commerce takes omnichannel further by truly unifying backend operations with frontend experiences into one connected cloud platform. This positions retailers to deliver the seamless, relevant, accurate shopping journeys modern customers demand across all touchpoints.

By embracing unified commerce solutions, retailers can meet shoppers' rising expectations for frictionless purchasing no matter how they browse and buy. To learn more about this retail approach of the future, read the full article online now.

🆘 OVERWHELMED BY ECOMMERCE? LET'S SIMPLIFY IT TOGETHER

How's it going in your ecommerce world lately? Don't know where and how to start? Feeling overwhelmed and overworked? Struggling to stand out in that sea of online competition?

These days, the internet is flooded with businesses. It's easy to get lost in the crowd. You might be working hard without good results.

If this sounds like you, I have something that can help. It's called the "Founder's Sidekick Program", the private business support solution for aspiring entrepreneurs to start and grow an online business.

Sound like something you could use a little (or a lot!) of help with? Check it out here.

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Tip: This newsletter is an educational resource and can likely be expensed through your company. I have even written a template for you to use when asking. 

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