👋 Happy Thursday! Here’s your latest ecom news roundup: Google just dropped a bomb on ecommerce search at I/O — and traditional product discovery might never be the same. TikTok Shop is eating the beauty category alive, and one major platform just changed its rules again.

In Today’s Edition:

📰 Top Headlines: What Ecommerce Operators Need to Know
🎧 On the Pod: Why Revenue Is Up… But Profit Still Isn’t Moving
🗨️ Claus’s Hot Take: Most DTC Brands Are One Algorithm Update Away From Disaster

Grab your coffee — skim in 60 seconds or read in 3 minutes to stay ahead

📰 TODAY'S MUST-READS

📈 General Ecommerce News

🛒 Platforms & Marketplaces

📱Social Media & Advertising

🎙️ ECOMMERCE COFFEE BREAK PODCAST

A lot of ecommerce brands are growing revenue right now — but behind the scenes, margins are getting squeezed and profitability is quietly getting worse.

In this episode, I sat down with Misha Druzhinin, Co-founder & CEO of Finsi.ai, to break down why so many brands focus on ROAS and top-line growth while missing the numbers that actually matter.

In this episode:

🎧 Listen now: [Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]

📲 Want to listen on the go? Download our Android podcast app.

If you’d like to be a guest, or make a guest recommendation, please let us know here.

🗨️ CLAUS’S HOT TAKE

Let’s be honest: the majority of ecommerce brands are dangerously addicted to a single traffic source — usually Meta ads.

That’s not a strategy. That’s Russian roulette.

When CPMs spike or the algorithm shifts (and it will), your growth can evaporate overnight. I’ve watched it happen to too many “successful” brands.

The winners in 2026 aren’t gambling on rented attention. They’re building diversified, owned traffic systems:

Here’s the truth: Brands with multiple healthy channels are not only harder to kill — they’re also cheaper to scale and significantly more profitable.

One channel I’m bullish on right now? YouTube.

A single high-quality tutorial, review, or comparison video can deliver traffic and sales for years. Paid ads die the moment you stop paying.

My take: The future belongs to brands that own their audience — not the ones who keep renting it from platforms that don’t care if they die.

👉 Quick audit: Check your traffic sources today. If one channel is driving more than 50% of your sales, you have a massive hidden risk.

Fix it before the next update forces you to.

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