👋 Happy Tuesday! Here’s your latest ecom news roundup: Google search traffic is dropping, ChatGPT just launched shopping ads, and Shopify is quietly preparing stores for AI search. Most brands are not ready for what’s coming.

In Today’s Edition:

📰 Top Headlines: What Ecommerce Operators Need to Know
🎧 On the Pod: Why Most Brands Are Still Pricing Products Wrong
🗨️ Claus’s Hot Take: AI Is Replacing Google Faster Than Most DTC Brands Realize

Grab your coffee — skim in 60 seconds or read in 3 minutes to stay ahead

📰 TODAY'S MUST-READS

📈 General Ecommerce News

🛒 Platforms & Marketplaces

📱Social Media & Advertising

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

Most ecommerce brands react to shrinking margins the same way:

More discounts. More promotions. More price cuts.

That works — until it doesn’t.

In this episode, Felix Hoffmann, co-founder and CEO of 7Learnings, explains how AI-powered predictive pricing helps brands increase profits without racing competitors to the bottom.

We discuss:

→ Why rule-based pricing is failing
→ How AI predicts the best price per product
→ Why transaction-level data matters
→ The balance between growth and profitability

If your margins are under pressure, this episode is worth your time.

🎧 Listen now: [Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]

📲 Want to listen on the go? Download our Android podcast app.

If you’d like to be a guest, or make a guest recommendation, please let us know here.

🗨️ CLAUS’S HOT TAKE

Most DTC brands are still optimizing for Google rankings. Meanwhile, AI is already deciding what shoppers buy.

New data from Shopify shows AI-referred traffic converts better than organic search traffic — and drives higher order values.

Why? Journey compression.

Before: Search → compare → Reddit → reviews → return later → buy.

Now: “Best protein powder for runners?” → AI gives 3 picks → shopper buys.

The key stat: 55% of AI-referred visits land directly on product pages. Organic search? Just 20%.

What matters now:

The next ecommerce battleground isn’t SEO. It’s whether AI agents trust your brand enough to recommend it.

And soon, shoppers won’t even click through. The AI will complete the purchase inside the chat.

Bottom line: The brands building for AI commerce today will have the same edge mobile-first brands had in 2012.

Start tracking AI traffic now. Before your competitors do.

Further reading: https://www.shopify.com/enterprise/blog/ai-search-insights

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