👋 Happy Thursday! Here’s your latest ecom news roundup: Consumer spending is cooling just as Amazon and ad platforms are getting more expensive. We’re cutting through the noise to show you exactly what to fix right now.

In Today’s Edition:

📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: How To Manage Inventory in Shopify
🗨️ Claus’s Hot Take: Shopify Just Gave AI Direct Control Of Your Store

Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.

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📰 TODAY'S MUST-READS

📈 General Ecommerce News

  • Consumer sentiment hits record low [read more]

  • New tariff refund portal goes live [read more]

  • Retailers gearing up for another wave of store closures [read more]

  • Top 50 global retailers revealed [read more]

🛒 Platforms & Marketplaces

📱Social Media & Advertising

  • AI + creators reshape retail marketing [read more]

  • Instagram tests unskippable ads [read more]

  • Meta set to beat Google in ad revenue [read more]

  • Google Ads gets Merchant API upgrade [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

How To Manage Inventory in Shopify

Bad inventory data kills profit. Fast.

In this episode, Jordan Finners breaks down how small stock errors lead to lost sales, overselling, and unhappy customers — and how to fix it.

You’ll learn how to:

Reduce stock errors
Speed up stock takes
Run smoother ops without costly tools

Simple systems. Better data. More control.

If you’d like to be a guest, or make a guest recommendation, please let us know here.

🗨️ CLAUS’S HOT TAKE

Shopify Just Gave AI Direct Control Of Your Store

Shopify just released its AI Toolkit, connecting tools like Claude, Cursor, and Codex directly to your store.

This isn’t another chatbot.
It’s infrastructure that lets AI tools read, write, and execute changes on your store.

What it can do:

  • Update hundreds of products at once

  • Run bulk SEO changes across listings

  • Tag and organize products automatically

  • Generate custom reports from store data

  • Modify themes and storefront elements

All triggered by simple prompts.

What this means for merchants:

Faster execution → launch and test ideas quicker
Lower dev bottlenecks → less waiting, more doing
More experiments → better chances to find winners

But:

  • ⚠️ Changes can go live instantly

  • No built-in preview or rollback

  • Mistakes scale just as fast as wins

Bottom line: This shifts the game from execution speed to decision quality.

If you know what to test, you’ll move faster than ever.
If you don’t, you can create a mess just as quickly.

🚀 Steal the exact playbooks top brands use to grow faster (free). 👉 Access the free resources here.

Yours in Ecommerce,

~ Claus

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Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Book a demo here.

DigiCom: Scaling a Shopify brand in 2026 requires more than outdated tactics. You need a bulletproof multi-channel growth engine. Claim a free media audit here.

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Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.

If you want to revisit any past editions, you can find the full newsletter archive here.

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