👋 Happy Thursday! Here’s your latest ecom news roundup: Influencers drive buys, AI shapes demand, Shopify + TikTok sync, Amazon locks delivery — what it means for your traffic, conversions, and growth.

In Today’s Edition:

📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: How AI Search is Reshaping eCommerce
🗨️ Claus’s Hot Take: The AI Shift Is Here. Don’t Go Through It Alone

Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.

📰 TODAY'S MUST-READS

📈 General Ecommerce News

🛒 Platforms & Marketplaces

📱Social Media & Advertising

⭐️ TOGETHER WITH ROKU*

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Erik Wikander (co-founder of Wilgot.ai) breaks down the shift to agentic commerce—where AI handles discovery, decisions, and checkout.

This isn’t a small shift. It’s a full reset.

You’ll learn:

🎧 Listen on: [In your Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]

⭐️ And if you enjoy the show, a quick rating helps more online sellers find it.

🗨️ CLAUS’S HOT TAKE

This isn’t some future trend anymore. It’s already happening.

AI is moving beyond product recommendations.
It’s starting to research, compare, and even buy on behalf of customers.

Yes, it’s efficient. But it’s not human.

And that’s where most founders are getting this wrong.

A lot of people still treat this like just another marketing trend.
Something you can solve with a new playbook or a better prompt.

That mindset is going to break.

Because the real advantage right now isn’t in tools.
It’s in experience and judgment.

It’s knowing what to do when your ad account gets flagged.
When your TikTok integration suddenly stops working.
When your biggest traffic source drops overnight.

AI can’t handle those moments.

That’s exactly why I built the Ecommerce Coffee Break Community.

It’s a space where we go beyond headlines and talk about what’s actually happening inside real businesses.

Conversations like:

“My supplier just raised prices 18% before peak — how are you protecting margins?”
“AI search is killing my organic traffic — what’s actually working now?”
“Be honest — does this homepage convert?”

No theory. No fluff.
Just real operators sharing what’s working — and what’s not.

Because information is everywhere now.
The real edge comes from the conversations after the news hits.

If you’re tired of figuring it all out in isolation, come join us.

👉 Jump into the community here

⭐️ THIS WEEK’S PARTNERS

Cashflo: 0% Processing Fees: Cashflo provides a guaranteed no-cost payment processing solution and reduces 10 common ecommere expenses while increasing traffic and conversion — all at no cost. Get your Cashflo Kit here.

Interlinks: For Shopify stores, InterLinks delivers internal link automation that drives clicks, increases sales, and improves SEO. Get 500 FREE Extra Keyword Automations here.

Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Book a demo here.

DigiCom: Scaling a Shopify brand in 2026 requires more than outdated tactics. You need a bulletproof multi-channel growth engine. Claim a free media audit here.

👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.