👋 Happy Tuesday! Here’s your latest ecom news roundup: Shopify launches Tinker, Amazon shifts Prime Day earlier, Meta + YouTube push deeper into shopping, and TikTok cuts return costs—what it means for your sales, margins, and timing.

In Today’s Edition:

📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: How to 3x Shopify Conversions with Customer Insights
🗨️ Claus’s Hot Take: Stop selling cheap. Start building a real business.

Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.

📰 TODAY'S MUST-READS

📈 General Ecommerce News

  • EU lawmakers support EU–US trade deal [read more]

  • Stripe Runs Internet Commerce [read more]

  • What went wrong with ChatGPT’s Instant Checkout [read more]

  • AI dominated the buzz at Shoptalk Spring [read more]

🛒 Platforms & Marketplaces

  • Shopify launches "Tinker” [read more]

  • Amazon partners with FedEx [read more]

  • Amazon Pulls Prime Day Into June [read more]

  • TikTok Shop to split cost of returns shipping with sellers [read more]

📱Social Media & Advertising

  • Performance Marketing in 2026: The Top 6 Trends [read more]

  • Meta goes deeper into shopping [read more]

  • YouTube lowered its Shopping affiliate bar to 500 subscriber [read more]

  • Klaviyo just shipped its biggest AI release yet [read more]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

How to 3x Shopify Conversions with Customer Insights

Most brands guess. The best ones know.

In this episode, Anthony Morgan (CEO of Enavi) breaks down how to find exactly where you’re losing revenue—and fix it fast.

You’ll learn:

  • The “inter-site funnel” to spot hidden leaks

  • Why your main conversion rate is misleading

  • How one brand 3x’d subscription sign-ups

⭐️ And if you enjoy the show, a quick rating helps more online sellers find it.

🗨️ CLAUS’S HOT TAKE

Stop selling cheap. Start building a real business.

If you’re still pushing $20 AliExpress products… you don’t own a business.
You own a stress machine.

Here’s the problem:

Low-ticket = volume game.
Volume game = thin margins.
Thin margins = one bad week and you’re done.

In 2026, rising ad costs make this model even worse.

The shift that actually works:

→ Sell $500–$2,000 products
One sale = real profit ($300–$800). No viral hit needed.

→ 1–2 sales a day is enough
That’s a six-figure business. Calm. Predictable.

→ Work with real brands
Forget spy tools.
US-based partners = fast shipping, price protection, support.

→ Pick boring, evergreen products
Home gym. Furniture. Appliances.
Stuff people always need.
Not trends. Not TikTok hype.

The payoff:

Fewer customers.
Higher margins.
A business you can actually sell one day.

🎧 Go deeper: I break this down step-by-step in our podcast episode with Ben Knegendorf.

If you’re tired of the race to the bottom… this is your way out.

🛒 RECOMMENDED LINKS FOR AMAZON SELLERS

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  • 2x your Amazon conversions with interactive 3D models. Boost dwell time & stop returns. Get an instant price estimate at 3dimages.ai! Visit: http://3dimages.ai/

👋 Free ecommerce playbooks for online sellers. Learn how to recover abandoned carts, increase AOV, and cut wasted ad spend. 👉 Get instant access here.

Yours in Ecommerce,

~ Claus

⭐️ THIS WEEK’S PARTNERS

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Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.

👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.

If you want to revisit any past editions, you can find the full newsletter archive here.

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