👋 Happy Tuesday! Here’s your latest ecom news roundup: AI is taking over shopping, fees are creeping up, and Prime Day is closer than you think. Keep an eye on this.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: How To Scale Smart: Is Shopify The Right Move For You?
🗨️ Claus’s Hot Take: Live Shopping Isn’t the Future — You’re Already Late
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
How To Scale Smart: Is Shopify The Right Move For You?
In the latest podcast episode, we explore the complexities of moving your online store to a better platform to handle rapid growth.
Hitesh Matlani, founder of Avid Brio, explains how migrating to Shopify Plus helps brands manage more orders and complex tools without breaking.
He also gives advice on when it is the right time to switch platforms and how to avoid losing your search engine rankings during the move.
🎧 Listen on: [In your Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]
⭐️ And if you enjoy the show, a quick rating helps more online sellers find it.
🗨️ CLAUS’S HOT TAKE
Live Shopping Isn’t the Future — You’re Already Late
Big picture: Live shopping isn’t coming. It’s here. And most brands are late.
Why it matters:
Higher intent: Up to 30% conversion vs ~2–3% online
More revenue: +20–30% higher order value
Built-in demand: Platforms push your live to warm buyers
Reality check:
China already proved it (billions in hours)
U.S. is still early → huge first-mover edge
What most brands get wrong:
You don’t need a studio
You don’t need influencers
You just need to show and sell live
Think: demo your product, answer questions, close sales. Simple.
Where to start:
Go live on TikTok Shop or Amazon Live
Use your phone. Test 1 product
Focus on demos, offers, urgency
Bottom line: This is a new sales channel, not a trend. Ignore it now → pay later.
👉 Your move: Run your first live this week. Even a small test beats waiting. Learn more here.
👋 Free playbooks to boost your store revenue. Steal proven flows to recover carts, lift AOV, and cut wasted ad spend. 👉 Get instant access
Yours in Ecommerce,
~ Claus
P.S. Thanks for reading the Ecommerce Coffee Break. I put a lot of work and effort into these emails — so I hope you're finding them valuable! Say "Hello" and make my day. Simply reply to this email.
⭐️ THIS WEEK’S PARTNERS
Cashflo: 0% Processing Fees: Cashflo provides a guaranteed no-cost payment processing solution and reduces 10 common ecommere expenses while increasing traffic and conversion — all at no cost.
Interlinks: For Shopify stores, InterLinks delivers internal link automation that drives clicks, increases sales, and improves SEO. Visit the link for a special offer for our listeners.
Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.
👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.
If you want to revisit any past editions, you can find the full newsletter archive here.
PODCAST | FREE RESOURCES | ADVERTISE | PRIVACY | DISCLAIMER
❤️ The Ecommerce Coffee Break ☕ 100% powered by caffeine and curiosity.
You are receiving this email because you are interested in staying updated on the latest in ecommerce, marketing, AI, and DTC. If you are not enthusiastic about receiving our emails, please reply and let us know why. Or you can unsubscribe from all updates by clicking the link below. Please note that items in this newsletter marked with * contain sponsored content. Please support our sponsors.
Follow us on:
