Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,318 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

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And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast had only two episodes. Next week we will announce the big thing we are building on. Stay tuned!

Here's this week's recap!

On Monday, Josh Piepmeier, founder and CEO at meriwether.digital, discussed how to make SEO profitable in 2024 (and how to track if it's even working). 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday's archived episode, Raquel Rincon, Partner Success Manager at partnerhero.com, shared how to build a brand community that creates exponential impact. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

Subscribe now and listen later:

300+ episodes of free content. Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ If you like the show leave a review. I read every single one of them.

⭐ TOGETHER* WITH CHARGEFLOW

Jones Road Beauty (Bobbi Brown's makeup brand) was in need of a chargeback management solution to handle their chargebacks in a hands-off manner.

The task was consuming too much time and energy from the CX team. After receiving some recommendations from colleagues, they decided to give Chargeflow a try.

3 months later…

💄: Jones Road saw a 32.6% increase in chargeback win-rate
💄: Jones Road experienced a 97% increase in win-rate for chargeback fraud cases

It's safe to say that Chargeflow is a no-brainer (I’m saying it), especially if your brand is on Shopify.

IT’S FREE TO USE AS YOU ONLY PAY A % ONCE THEY WIN THE CHARGEBACK AND RECOVER THE LOST REVENUE.

Be like Jones Road, Olipop, Magic Mind, and 5,000+ brands who use Chargeflow to win chargebacks on autopilot.

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Google Pay is making its “buy now, pay later” feature more widely available on merchant sites [Link]

• Shopify: New checkout and accounts editor for merchants [Link]

• Meta’s adding a new, automated Catalog Product video ad option [Link]

• Shopify leaders say AI helped keep its head count flat [Link]

• TikTok Shop is expanding to Mexico, France, Germany, Italy, and Spain [Link]

• Meta has a new ad placement: Instagram profile Reels [Link]

• Top E-Commerce Challenges Facing SMBs [Link]

PREMIUM MEMBER EXCLUSIVE NEWS

• The best times to post on social platforms in 2024

• Differences between product differentiation and brand differentiation

• Is Wholesaling The Secret To DTC Brand Growth?

• New Google’s Visual Brand Profiles

🔐 Upgrade to a Premium Membership to unlock 7 more news alerts. (Already a Premium Member? Login Here.)

🚨 HOW EFFECTIVE ARE UPSELLS AND CROSS-SELLS IN 2024?

Upselling and cross-selling are tried-and-true strategies for boosting sales. When you're asked "Would you like fries with that?" or offered a larger size, that's an upsell or cross-sell. The goal is to encourage customers to spend more money per transaction.

But do these tactics still work in 2024 when they've been around for ages? The data says yes! Around 44% of SaaS companies get at least 10% more revenue from upsells and cross-sells. For ecommerce retailers, between 10-30% of average order value comes from upselling.

The most effective upselling channels are email marketing, phone calls for high-ticket items, and website or social media offers for lower-priced products. Popular upsell methods include bundling products together, incentives like free shipping, and leveraging AI for personalized product recommendations based on customer behavior.

In fact, AI is making upselling and cross-selling even more powerful. The majority of sellers believe AI will make it much easier to automate and personalize these revenue-boosting tactics in the future. Consumers are also receptive, with many interested in AI-powered product suggestions and copywriting.

So while these sales strategies are nothing new, leveraging advanced technologies like AI is revitalizing their effectiveness. Want to see the full data insights and tips on mastering upsells in 2024? Read the complete article now! [Link to article]

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