👋 Happy Thursday! Here’s your latest ecommerce news roundup: demand is cooling, new rules are tightening, and Amazon + Shopify now control a huge share — while AI is reshaping ads and shopping fast.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: The $10K Email Segmentation Secret
🗨️ Claus’s Hot Take: You’re Leaving Money on the Table Without SMS
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
⭐ TOGETHER WITH SearchToSale*
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🎙️ ECOMMERCE COFFEE BREAK PODCAST
The $10K Email Segmentation Secret
If you’ve ever felt like your email marketing is just "shouting into the void," this podcast episode is for you.
I sat down with Andriy Boychuk, founder of the email agency Flowium, to uncover the segmentation strategies that turn generic blasts into high-converting revenue drivers.
In this episode, we dive into:
The "Secret" Segments: The 4 specific groups you should be targeting right now.
List Growth: How to capture high-intent subscribers before your next big sale.
Deliverability: Why your best emails might be ending up in the spam folder (and how to fix it).
🎧 Listen on: [In your Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]
⭐️ And if you enjoy the show, a quick rating helps more online sellers find it.
🗨️ CLAUS’S HOT TAKE
You’re Leaving Money on the Table Without SMS
SMS is your highest-leverage channel you’re probably ignoring.
Most brands lean on email. Smart, but incomplete.
👉 SMS gets 4–6x higher click rates
👉 Email + SMS = up to +97% more clicks
Why this matters for you:
Email builds trust.
SMS drives action.
Together = more revenue per campaign.
Where SMS wins:
⚡ Flash sales & drops
🛒 Abandoned carts
🔔 Launch reminders
💳 Post-purchase upsells & reviews
Keep it simple:
Collect phone numbers at checkout
Start with 1 flow (cart recovery is easiest)
Track clicks, replies, revenue
Test → improve → scale
Big mistake: Too many texts = fast unsubscribes
👉 Treat SMS like VIP access, not noise
Next step: Turn on one SMS flow this week. Measure it. Scale what works.
👋 Free playbooks to boost your store revenue. Steal proven flows to recover carts, lift AOV, and cut wasted ad spend. 👉 Get instant access
Yours in Ecommerce,
~ Claus
P.S. I'd love your feedback. Simply reply to this email.
⭐️ THIS WEEK’S PARTNERS
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Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.
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