👋 Happy Tuesday! Here’s your latest ecom news roundup: AI disrupts search (42% use it less), Shopify enters ChatGPT, TikTok expands in Europe, and Amazon + Meta roll out new selling tools to boost your reach.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: Why your brand is invisible to AI (and how to fix it)
🗨️ Claus’s Hot Take: Don’t waste your time pixel pushing
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
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🎙️ ECOMMERCE COFFEE BREAK PODCAST
Why Your Brand Is Invisible To AI (And How To Fix It)
In this episode, we explore how AI is fundamentally changing the way people find and buy products online.
Cole Casperson, Partner and Chief Data Officer at CrankTank, discusses the shift from three-word searches to long, intent-driven AI conversations. He explains how brands can move beyond traditional SEO to ensure they are the ones recommended by AI tools.
You will learn how to use diagnostic tools to see what AI thinks of your brand and how to win against bigger competitors in this new era of discovery.
🎧 Listen on: [In your Browser] [Apple Podcasts] [Spotify] [YouTube] [iHeart]
And if you enjoy the show, a quick ⭐️⭐️⭐️⭐️⭐️ rating helps more online sellers find it.
🗨️ CLAUS’S HOT TAKE
Don’t waste your time pixel pushing
Stop polishing. Start selling.
Too many founders hide behind “perfect.”
They tweak logos.
They test fonts.
They obsess over SEO.
None of that pays you today.
Here’s the truth:
Your ugly store with traffic > your perfect store with none.
Why it matters:
Time is your only real asset early on.
Every hour spent “designing” is one not spent:
Talking to customers
Testing offers
Driving traffic
Making sales
Brutal reality:
Most “optimization” is just procrastination in disguise.
What to do instead:
Launch fast (even if it’s messy)
Run ads or outreach
Get 10 real customers
Fix what they complain about
Clarity comes from sales. Not Canva.
Bottom line:
Revenue first. Polish later.
Do this today:
Ship one offer. Send it to 50 people.
👋 Download your free ecommerce playbooks for online sellers. Learn how to recover abandoned carts, increase AOV, and cut wasted ad spend. 👉 Get instant access
Yours in Ecommerce,
~ Claus
P.S. I'd love your feedback. Simply reply to this email.
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Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.
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