👋 Happy Tuesday! Here’s your latest ecom news roundup: Shopify surges, Amazon tightens AI rules, Roblox grabs Gen Z, WhatsApp turns on ads—see what to fix, test, and scale now.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: How To Stop Gambling With Your Ecommerce Ad Budget
🗨️ Claus’s Hot Take: Free Ecommerce Guides – Quick Wins
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
WhatsApp just became an ad platform [read more]
5 Hidden Issues Killing Your Ad Performance [read more]
4 Breakout Strategies Fueling Brand Wins on TikTok Shop [read more]
Walmart's Advertising Revenue Is Outpacing Amazon's [read more]
🎙️ ECOMMERCE COFFEE BREAK PODCAST
How To Stop Gambling With Your Ecommerce Ad Budget
Are you actually profitable, or just busy? Many founders confuse "high ROAS" with "bankable cash," only to find their margins evaporating at scale.
In this episode, Adam Callinan (Founder of Pentane) breaks down the "underlying math" that separates sustainable brands from those just one bad ad week away from a crisis.
The 3 Key Takeaways:
The ROAS Trap: Why a 4x return might actually be losing you money.
The "Fearless Scale" Formula: How to structure your expenses so every ad dollar is a guaranteed investment, not a bet.
Profit First: The exact financial metrics you need to track before touching your Meta or Google dashboard.
Stop guessing. Start scaling.
🗨️ CLAUS’S HOT TAKE
Free Ecommerce Guides – Quick Wins
I’ve curated a small set of free, practical guides.
They’ll help you:
Boost conversion
Recover lost sales
Improve fulfillment
Cut wasted ad spend
Includes playbooks, case studies, and checklists you can use right away.
Takes 30 seconds to look through.
Yours in Ecommerce,
~ Claus
⭐️ THIS WEEK’S PARTNERS
Cashflo: 0% Processing Fees: Cashflo provides a guaranteed no-cost payment processing solution and reduces 10 common ecommere expenses while increasing traffic and conversion — all at no cost.
Interlinks: For Shopify stores, InterLinks delivers internal link automation that drives clicks, increases sales, and improves SEO. Visit the link for a special offer for our listeners.
Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.
👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.
If you want to revisit any past editions, you can find the full newsletter archive here.
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