👋 Happy Tuesday! Here’s your latest ecom news roundup: Stocks jump on tariff news, Amazon + Shopify now control half of U.S. ecom, new ad + AI tools roll out—what this means for your growth.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: Ecommerce Coffee Break Podcast on YouTube
🗨️ Claus’s Hot Take: Stop guessing what to sell. Start with why it matters.
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic and sales.
📰 TODAY'S MUST-READS
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
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🎙️ ECOMMERCE COFFEE BREAK PODCAST
Have You Seen the Ecommerce Coffee Break Podcast on YouTube?
If you haven’t yet, now’s a great time to hit subscribe. We share full-length podcast episodes with visuals, charts, and real talk with founders and experts from the ecommerce world.
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Watch actionable strategies you can use in your business.
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Whether you listen on the go or watch at your desk, the YouTube channel gives you more ways to learn and grow your brand.
🗨️ CLAUS’S HOT TAKE
🚀 Stop guessing what to sell. Start with why it matters.
If you’re launching on Shopify, the #1 reason stores fail isn’t price or theme — it’s selling stuff nobody needs. You can have a slick site, but without real demand you’re just guessing.
Here’s the honest truth (and why it’s controversial):
Most “winning product” lists from gurus are trend porn. Viral today, dead tomorrow.
You don’t build a business with fads — you build one with products people actually buy repeatedly.
How to pick winners (without gambling your ad budget):
Solve a real problem. Fads get clicks — needs get buyers.
Watch demand, not hype. Use Google Trends, forums, niche groups, social visuals.
Check convertibility. If you can’t demo it in 15 sec on TikTok, it’ll tank in paid ads.
Validate before inventory. Pre-sell or gather real feedback from small groups.
Aim for margins that survive ads + shipping.
Why this matters:
Shopify isn’t a hobby shop — it’s a data shop. Launch with proof, not hope.
Your next step:
Build a micro test page for 1 idea. Run it to real niche groups for 72h. Kill if no interest — scale if there is.
Let’s make your first good product — not just a “cool idea.”
👋 Before you go — grab these free seller playbooks & guides.
They’ll help you grow your store faster. No fluff. Instant access.
Yours in Ecommerce,
~ Claus
⭐️ THIS WEEK’S PARTNERS
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Interlinks: For Shopify stores, InterLinks delivers internal link automation that drives clicks, increases sales, and improves SEO. Visit the link for a special offer for our listeners.
Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.
👉 PARTNER WITH US
Put out your message in front of over 35,000 online sellers, ecommerce operators, and direct-to-customer (DTC) brands. Find our Partner Kit here.
If you want to revisit any past editions, you can find the full newsletter archive here.
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