Your Ecommerce Coffee Break Newsletter ⭐

Hey, Claus here,

Happy Thursday to the to 6,259 Shopify Merchants, DTC Marketers & Founders reading this newsletter.

We have a packed one today; let’s get to it but first, a quick ask:

If you haven’t yet, would you mind taking 15 seconds to complete this survey? Getting to know you more will help me to produce better content and resources in the future.

And now grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. 👇

🎙️ ECOMMERCE COFFEE BREAK PODCAST

This week's podcast had only two episodes, because we are busy building something BIG in the background. Stay tuned!

Here's this week's recap!

On Monday, Nicolas Alessandra, Founder at bluedgeusa.com, discussed how to rethink your online growth, why less is more, and how you regain control through strategy. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

On Wednesday's archived episode, Hristo Arakliev, co-founder and COO of hyperzon.io, shared what Shopify brands need to do to succeed on Amazon. 🎧 Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]

Subscribe now and listen later:

300+ episodes of free content. Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com

❤️ If you like the show leave a review. I read every single one of them.

⭐ TOGETHER* WITH CHARGEFLOW

Chargeflow is a fully automated chargeback management platform, managing disputes for more than 5,000 brands, including Obvi, Huel, and WordTune, to name a few.

It takes less than 90 seconds for a brand to sign up, and the pricing is success-based - you only pay when we get the job done (win chargebacks).

There are no contracts or fine print; you can stop the service as easily as clicking a button.

Learn more about Chargeflow

📰 SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)

• Create high-quality content in your brand voice, including SEO-optimized blog articles, product descriptions, and social media copy, with Hypotenuse AI. [Link]*

• The best times to post on social platforms in 2024 [Link]

• Site Traffic Down? Google Just Made Some Big Search AI Changes [Link]

• The Shopify App Store now offers over 10,000 apps [Link]

• YouTube will now optimize ad campaigns with A.I. [Link]

• Shopify sues Shopline for creating a Dollar General version of its Dawn theme [Link]

• E-commerce Spend Grows to $331.6 billion [Link]

• Pinterest is popular amongst the young shoppers [Link]

PREMIUM MEMBER EXCLUSIVE NEWS

• Why more DTC brands are selling on Amazon—behind the risks and rewards

• How To Write a Product Description (Examples + Template)

• Product Photography: Craft a Perfect Setup in 2024

• Website testing made easy with these free tools

🔐 Upgrade to a Premium Membership to unlock 6 more news alerts. (Already a Premium Member? Login Here.)

🚨 STRUGGLING WITH SHOPIFY SALES in 2024?

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Let me do a complete 45-min Shopify Performance Audit to find untapped earning potential. I'll review your pages, identify issues hindering sales, and share areas to optimize for higher conversions - unlocking your store's full profit capabilities.

This proven audit is tailored for Shopify merchants. Don't miss this opportunity! Stop the revenue leaks and click here to book your audit now! 

🚀 PURCHASES: THE LATEST ON GEN Z’S SPENDING HABITS

Gen Z is shaking up the retail world with their $450 billion purchasing power in the U.S. alone. As digital natives, their shopping habits are very different from past generations.

They prioritize value, research products heavily, and are influenced by social media and influencers.

Key takeaways: Gen Z shops mobile-first, using apps like Venmo for payments. Social media is their top channel for product discovery, with TikTok and YouTube being favorites.

They trust influencer recommendations over friends and family.

Sustainability and ethics are important factors in their purchases.

Gen Z seeks out deals and discounts but won't compromise on quality.

Their spending focuses on electronics, health/wellness, clothing, small businesses, and education.

As a marketer, optimize for mobile, leverage social media ads and influencers, highlight sustainability efforts, offer deals/loyalty programs, and showcase product quality. Providing educational value through content marketing can also appeal to Gen Z's desire for continuous learning.

Want to fully understand how to connect with this powerful consumer segment?

Read the full article to dive deeper into Gen Z's unique buying behaviors and spending priorities. [Link]

📩 OTHER NEWSLETTERS WORTH CHECKING OUT (I read them! Subscribe with a single click.)

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Tip: This newsletter is an educational resource and can likely be expensed through your company. I have even written a template for you to use when asking. 

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