👋 Happy Tuesday! Here’s your latest ecom news roundup: Big moves from Amazon, TikTok, Google, and Walmart—plus what 2026 trends mean for your traffic, ads, and profit.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: Why Your 3x ROAS Might Still Be Losing You Money
🗨️ Claus’s Hot Take: How to use TikTok to boost Shopify sales
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic, sales, and growth.
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Why Your 3x ROAS Might Still Be Losing You Money
In this episode, we explore why high ad performance numbers don't always lead to a profitable business.
Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data.
You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.
🎧 Listen on: [Website] [Apple Podcasts] [Spotify] [YouTube]
Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
🗨️ CLAUS’S HOT TAKE
How to Use TikTok to Boost Your Shopify Sales
Prep your store first
TikTok sends fast, cold traffic.
If your product page is slow or unclear, sales die.
Mobile first. One clear action. No clutter.
Post with a job in mind
Every video should do one thing:
Demo: Show the product in real use
Problem-first: Start with the pain, not the pitch
Proof: Packing orders.
Real reviews.
Keep it raw
Low edit wins.
Real clips > polished ads.
If it looks like an ad, people scroll.
Let organic lead
Post 3–5 times a week.
Watch comments and watch time.
Promote what already works.
Turn views into sales
Link to one product
Retarget viewers and site visitors
Optimize for purchases, not views
Bottom line:
TikTok sells when it feels natural and friction-free.
👉 Do this next: Film one 10-second product demo today. No script.
Learn more: https://www.shopify.com/blog/tiktok-marketing
👋 Before you go—grab these free seller guides.
They’ll help you grow your store faster. No fluff. Instant access.
👉 Get the free ecommerce playbooks & case studies here.
Yours in Ecommerce,
~ Claus
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Clustie: Clustie empowers Shopify brands to scale via AI-driven first-party data. Predict high-value audiences, increase ROAS, and lower CPA with precision audience modelling. Start winning now.
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