👋 Happy Thursday! Traffic is no longer something you buy—it’s something you fight for. Here’s what you need to know in ecommerce this week.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: How To Build Trust Online To Increase Conversions
🗨️ Claus’s Hot Take: Traffic in 2026 Is a Contact Sport
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic, sales, and growth.
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brands using Layers have reduced “no results” searches by 30 percent and cut merchandising costs
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
⭐️ TOGETHER WITH Clustie*
Stop guessing and start scaling.
Clustie compiled 100 actionable hacks used by the world’s fastest-growing Shopify brands to help you optimize acquisition, conversion, and retention.
Whether you’re looking to lower your CPA or master first-party data, this guide provides the roadmap to data-driven growth. Download your free copy of the 100 Growth Hacks eBook and start winning today.
🎙️ ECOMMERCE COFFEE BREAK PODCAST
How To Build Trust Online To Increase Conversions
From the archives: In this episode, we dive into the essential strategies for building trust in e-commerce to boost conversion rates.
Daniel Tirca, Partner Manager at Trusted Shops, explains how trust acts as the foundation for any successful online business. He shares how tools like verified reviews, trust marks, and buyer protection help merchants stand out from the competition.
He also reveals the common mistakes shops make, how to ensure legal compliance through audits, and the best way to use trust badges to stop shoppers from leaving their carts.
🎧 Listen for free on: [Website] [Apple Podcasts] [Spotify] [YouTube]
Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
🗨️ CLAUS’S HOT TAKE
Traffic in 2026 Is a Contact Sport
If you’re broke on traffic in 2026, ads aren’t the issue.
Playing it safe is.
The shift:
Traffic isn’t clicked anymore.
It’s skimmed, summarized, or stolen by AI.So stop chasing clicks.
Start chasing attention + citation.
What actually works (no budget required):
Be where traffic already lives. Amazon, TikTok Shop, Pinterest. Borrow demand. Pull later.
Say something risky. Vanilla content dies. Strong takes spread.
Comment like a sniper. Smart replies beat posting into silence.
Fix the PDP first. Most product pages don’t convert. Traffic won’t save bad pages.
Turn buyers into media. Raw reviews. Messy videos. Repost the bold ones.
What’s dead:
“Just run ads”
SEO-only thinking
Writing for bots instead of people
Why it matters:
Search → click is collapsing.
Distribution now rewards voice, speed, and edge.
🎙️ I’ll unpack this fully in an upcoming podcast episode, with real-world plays you can copy.
👉 Do this next: Pick one platform you don’t own—and learn how to win attention there first.
👋 Before you go—grab these free guides.
They’ll help you grow your store faster. No fluff. Instant access.
👉 Get the free guides here
Yours in Ecommerce,
~ Claus
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If you want to revisit any past editions, you can find the full newsletter archive here.
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