👋 Happy Tuesday! Here’s your latest ecom news roundup: Key moves from Shopify, Amazon, Google, TikTok, and Meta—plus a fresh podcast and a sharp take to help you grow faster and smarter.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: Scaling Without Pain: The New Rules Of Ecommerce Acquisition
🗨️ Claus’s Hot Take: Shopify Cuts Partner Teams — What It Really Means for Your Store
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic, sales, and growth.
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
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🎙️ ECOMMERCE COFFEE BREAK PODCAST
Scaling Without Pain: The New Rules Of Ecommerce Acquisition
In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs.
Tiago Costa Rocha, CEO of Full Venue and the creator of Clusty AI, explains why traditional meta-ads are failing many Shopify brands today.
He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.
🎧 Listen on: [Website] [Apple Podcasts] [Spotify] [YouTube]
Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
🗨️ CLAUS’S HOT TAKE
Shopify Cuts Partner Teams — Here’s What It Really Means for Your Store
Running a Shopify store just became more self-serve. Like it or not.
Shopify quietly cut roles in its partnerships division. Entire teams are gone. This isn’t internal drama. It affects how you run your store.
The real impact on merchants:
Less human support. If getting a partner manager felt hard before, expect even less access now. Shopify is removing high-touch help.
More automation and AI. Shopify is going all-in on agentic commerce. That means tools that act for you — but only if your setup is clean.
Self-reliant stores win. The days of “let me ask my Shopify contact” are ending. Stores with strong ops, clear data, and solid tools will move faster.
Ecosystem stays strong — but colder. Shopify still pays partners over $1B a year. They just want systems, not relationships.
What you should do now:
Reduce dependence on agencies or apps that need special access.
Audit your stack. Keep tools that scale without support tickets.
Start learning how Shopify uses AI inside the platform — it will touch pricing, ops, and growth.
This isn’t bad news.
But it is a shift.
Adapt early. Or feel it later.
👋 One quick note: I’m constantly working on improving this newsletter, so if you have feedback, ideas, or things you’d like to see more of — send me an email (simply reply). I read every message
Yours in Ecommerce,
~ Claus
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