👋 Happy Thursday! Here’s your latest ecommerce news roundup.
In Today’s Edition:
📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: Launch On TikTok Shop The Right Way
🗨️ Claus’s Hot Take: Creator marketing is no longer “nice to have.”
Grab your coffee—skim in 60 sec or read in 3 minutes to stay ahead with what impacts traffic, sales, and growth.
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📰 WHAT’S HAPPENING
📈 General Ecommerce News
🛒 Platforms & Marketplaces
📱Social Media & Advertising
🎙️ ECOMMERCE COFFEE BREAK PODCAST
Launch On TikTok Shop The Right Way (Based On The Data)
In this archive episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.
Alex Nisenzon is the CEO of Charm. io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.
Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.
🎧 Listen on: [Website] [Apple Podcasts] [Spotify] [YouTube]
Don’t forget to rate the ECB Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
🗨️ CLAUS’S HOT TAKE
Creator marketing is no longer “nice to have.” It’s a growth system.
If you still treat creator videos as just ad assets, you’re leaving money on the table. People trust people. And buying now starts in social feeds.
Why it matters
88% of consumers trust people they know.
Social commerce in the U.S. will pass $100B in 2025.
Creator content is where discovery happens.
What actually works in 2025
Start with data. Build briefs from real hooks and past winners.
Pick creators, not follower counts. Look for fit and clarity.
Test organic first. Let the feed decide. No ad bias.
Watch the right signals. Hook rate. CTR. ROAS.
Scale fast. Winners fade quickly. Move while it works.
Double down on creators who hit. Partnerships compound.
The big idea
Treat creator marketing like a loop.
Brief → test → learn → scale → repeat.
Not a one-off video.
What to do next
Audit your last 10 creator videos.
Ask one question: Did we test, or did we guess?
🎧 Watch my podcast interview with Donatas Smailys on scaling real UGC ads.
👋 Thanks for reading the news today. If you found this helpful, share it with someone in your network who runs an online business!
Yours in Ecommerce,
~ Claus
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