☕ Your Ecommerce Coffee Break (Issue 195)

👋 Happy Thursday! Here’s your latest ecom news roundup: clearer promos, a surge in secondhand gifting, rising TikTok Shop prices, and key shifts at Shopify, Amazon, Uber, and Meta you don’t want to miss.

Grab your coffee—skim in 60 sec or read in 3 minutes.

In Today’s Edition:

📰 Top Headlines: News, Marketplaces, and Platform updates
🎧 On the Pod: Top Podcast Episodes of 2025
🗨️ Claus’s Hot Take: You're Scaling Facebook Ads Wrong

Feedback? Hit me up at [email protected] — I love hearing from my readers.

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• 2025 Holiday Shopping Trends [read more]

• Shoppers find holiday promotions misleading [read more]

• 8 in 10 Americans likely to purchase secondhand gifts [read more]

• Two Types of Shoppers Are Powering Holiday Spending [read more]

🛒 Platforms & Marketplaces

• What's new? Shopify Winter Editions [read more]

• Uber Teams With Shopify [read more]

• Amazon FBM Gets Major Upgrade [read more]

• TikTok Shop sheds bargain-bin reputation [read more]

📱Social Media & Advertising

• Social Media sees Platforms Shift [read more]

• Meta updates the Facebook app [read more]

• 5 Content Marketing Ideas for January 2026 [read more]

• Australia bans social media for under 16s [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Top Podcast Episodes of 2025

2025 brought some of the most useful conversations we’ve ever had on the show — sharp insights, real operator wins, and playbooks you can copy right away.

I pulled the Top 10 episodes into one playlist so you can jump straight to the best stuff. These are the talks listeners replayed, shared, and used to level up fast.

👉 [Open the Top 10 Playlist and Dive In Here]

🗨️ CLAUS’S HOT TAKE

You're Scaling Facebook Ads Wrong

The hard truth for DTC brands:

Pure broad Meta targeting hits a spending ceiling fast. Frequencies rise, CPMs spike, and ROAS tanks because the algorithm gets stuck targeting only the safest slice of your audience.

Why it matters

• Audience targeting is the new battleground. Broad ads don’t cut it anymore. Smart segmentation does.

• Relevance = profit. Ads matched to real buyer interests perform far better — fewer clicks wasted, but more conversions.

What to do now

• Use buyer data (past purchases, browsing, email lists) to build tight custom audiences.

• Layer on behaviour and interest filters: who follows your niche? What pages do they visit? What problems are they trying to solve?

• Test narrow vs wide targeting — then double down on what works.

👉 Action step: Update your next campaign’s targeting. Start with a precise custom audience + 2–3 relevant interests. Watch performance. Adjust.

You can find more details on this strategy and the changes in Meta advertising here.

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