☕ Your Ecommerce Coffee Break (Issue 192)

👋 Happy Tuesday. Here’s your latest ecom news roundup: Catch Shopify’s Cyber Monday chaos, Black Friday’s $11.8B record, plus fresh Amazon, TikTok & Google moves to sharpen your edge and sell smarter this holiday season.

Grab your coffee—skim in 1 min or read in 3. Become a smarter seller fast.

In Today’s Edition:

📰 Top Headlines: Marketplaces, AI trends, and platform updates
🎧 On the Pod: AI for Shopify Stores and DTC Brands
🗨️ Claus’s Hot Take: The $10B AI shopping war is here

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Shopify Had an Hours-Long Outage on Cyber Monday [read more]

• Winners and losers of Black Friday 2025 [read more]

• U.S. consumers spent $11.8 billion online during Black Friday [read more]

• Black Friday: Surge in AI-Powered Shopping [read more]

🛒 Platforms & Marketplaces

• Shopify: Black Friday Cyber Monday Results [read more]

• Amazon Tests New ‘Rapid Delivery’ Concept [read more]

• Amazon Sellers Can Now Set ‘No-Ship’ Dates [read more]

• TikTok Shop is winning over big-name brands [read more]

📱Social Media & Advertising

• Facebook Still Rules Despite Exodus Claims [read more]

• ​How to optimize for ChatGPT [read more]

• Best Text Message Strategy for 2026 [read more]

• 7 success criteria for organic search in 2026 [read more]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

Playlist: AI for Shopify Stores and DTC Brands

AI is now a key edge in ecommerce. It helps you work faster, cut errors, boost conversions, and make smarter decisions.

I pulled together a short, no-fluff playlist with the best Ecommerce Coffee Break episodes on AI—how to use it for marketing, operations, customer support, and product growth.

If you run a Shopify store or DTC brand, this gives you a clear advantage.

👉 Listen to “AI for Shopify Stores and DTC Brands” and level up your store with smart tools that drive real results.

Also available on [Apple Podcasts] [Spotify] [YouTube]

🗨️ CLAUS’S HOT TAKE

The $10B AI shopping war is here 

Why it matters: 

• AI crushed Black Friday.

• Online sales jumped 10%.

• GenAI traffic exploded 600% year over year.

If you run a DTC brand, you’re either riding this wave or getting pushed aside by smarter, louder tools.

What’s happening:

• ChatGPT Shopping turns deal-hunting into swipe-shopping.

• Perplexity + PayPal now let shoppers buy from 50+ brands in one tap.

• Walmart’s Sparky and Amazon’s new Rufus tailor the hunt to each shopper—think “warm gifts under $50 for cat lovers.”

• Target uses ChatGPT to build multi-carts in seconds.

• Google and Shopify are gearing up for full agent-led shopping, where AIs shop on behalf of your customers.

Your edge:

• Fix your Product Pages. Use clear titles and tight bullets. Add Q&A. Rufus only reads what you give it. Weak content means weak results.

• Spread your reach. Get listed on Perplexity and ChatGPT. These channels send huge new traffic streams.

• Boost your signals. Strong reviews, sharp images with text, and full backend attributes help AIs pick you first.

Bottom line: This is real. Rufus will touch half of all Amazon mobile sessions by early 2026. If you sell only on Amazon, you’re at risk.

What to do now: Audit your listings. Make them AI-ready. Early movers will catch the $10B+ upside.

Read the full 2026 AI shopping playbook: https://feedonomics.com/blog/ai-shopping/

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