☕ Your Ecommerce Coffee Break (Issue 190)

👋 Happy Tuesday. Here’s your latest ecom news roundup: Get ahead with 2026 trends, pricing wins, AI-driven shopper behavior, and fresh tips from Amazon, Walmart, Shopify, and Google to boost your next move.

Grab your coffee—skim in 1 min or read in 3. Become a smarter seller fast.

In Today’s Edition:

📰 Top Headlines: Marketplaces, AI trends, and platform updates
🎧 On the Pod: Ecommerce: How To Unlock Product-level Profitability
🗨️ Claus’s Hot Take

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📰 WHAT’S HAPPENING

📈 General Ecommerce News

• Ecommerce Predictions 2026 [read more]

• 2026 Ecommerce Calendar : Strategic Guide [read more]

• Amazon Prices Average 14% Lower Than Major U.S. Retailers [read more]

• 64% of shoppers use AI to discover or research products [read more]

🛒 Platforms & Marketplaces

• Some Amazon sellers skip Black Friday deals [read more]

• Walmart raises outlook on strong e-commerce sales [read more]

• How to Find a Product to Sell in 2026 [read more]

• 10 Key Tips for Designing Your Shopify Website [read more] 

📱Social Media & Advertising

• 37 Statistics Retail Marketers Need to Know in 2026 [read more]

• Top 10 Google Ads Marketing Strategies for 2026 [read more]

• Q5 marketing: how to do it well [read more]

• Is It Still Worth Adding Hashtags to Your Posts? [read more]

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🎙️ ECOMMERCE COFFEE BREAK PODCAST

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.

Karl O'Brien, Co-Founder of Store Hero, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.

Also available on [Apple Podcasts] [Spotify] [YouTube]

🗨️ CLAUS’S HOT TAKE

Amazon just said their prices are 14% lower than major U.S. retailers.

Here’s the part no one wants to say: that 14% gap is the new death zone for any Shopify brand that isn’t niche, premium, or great at telling a story.

If your edge in 2026 is “we’re a bit cheaper” or “we ship fast,” you’re done. The cash-flow heart attack just hasn’t hit yet.

The winners next year? Brands that sell identity, belonging, and a bit of theater. Think Gymshark. Liquid Death. Olipop. Chamberlain Coffee. Everyone else gets squeezed between Amazon’s race-to-the-bottom and Temu/Shein’s race-to-zero.

Harsh? Yes. True? Also yes.

So before you blast out another 20% off BFCM sale, ask yourself:

Are you building a brand people tattoo on their body… or just another SKU Amazon will undercut by Christmas?

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