Your Ecommerce Coffee Break Newsletter ⭐ (Issue 189)

The weekly ecommerce news for online sellers, ecommerce professionals, marketers, and DTC brands.

Ecommerce Coffee Break

👋 It’s Thursday. Here’s your latest ecom news roundup: Funding sinks, malls surge, scams hit TikTok Shop, and Amazon rolls out new ad tools.

Grab your coffee. Skim in ∼60 seconds or deep-dive in 3 min.

In Today’s Edition:

📰 Top Headlines: Marketplaces, AI trends, and platform updates
🎧 On the Pod: Product Sourcing for Shopify Stores and DTC Brands
🛒 Top 10 Ecommerce Traffic Hacks — Fast & Actionable

Feedback? Hit us up at [email protected] — we love hearing from our readers.

📰 WHAT’S HAPPENING

📈 General Ecommerce News

  • Global startup funding in ecommerce has dropped 80% [read more]

  • Media buying trends 2026 [read more]

  • Target storefront inside ChatGPT [read more]

  • Gen Z is revitalizing shopping centers [read more]

🛒 Platforms & Marketplaces

  • Scammers are using AI to create fake brands on TikTok Shop [read more]

  • Amazon Ads announced Ads Agent [read more]

  • Shopify: 11 Common Ecommerce Mistakes [read more]

  • Meta is revamping its Facebook Marketplace [read more]

📱Social Media & Advertising

  • Meta Shares Tips on How To Maximize Holiday Campaigns [read more]

  • Text overlay formula to optimize ads [read more]

  • How discounts boost brand loyalty [read more]

  • TikTok users can now limit AI content [read more]

🚨 Your Shopify Store Is Losing Sales — Fix It in 48 Hours

You have traffic. But sales? Stuck. You change prices, update photos, run more ads—nothing works. You can’t see the problem because you’re too close.

I’ll spend 90 minutes checking your store. Then I’ll send a 45-minute video that shows exactly what’s wrong and how to fix it fast. You get a simple action plan (1-page PDF) to give your team.

One client made the $397 back in 4 days and added $1,400 a month.

If your store feels stuck, start here. Only 8 spots left.

 

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Playlist: Product Sourcing for Shopify Stores and DTC Brands

Podcast

Your store wins or loses on what you sell. The right product lifts AOV, lowers returns, and brings buyers back.

I pulled together a fast, no-fluff playlist with the best Ecommerce Coffee Break episodes on product sourcing—how to find great items, pick the right suppliers, and avoid costly mistakes.

If you run a Shopify store or DTC brand, this is your edge. 👉 Listen to “Product Sourcing for Shopify Stores and DTC Brands” and spot winners faster.

Please Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

🛒 Top 10 Ecommerce Traffic Hacks — Fast & Actionable

Traffic costs ↑25% in 2025. Here are 10 proven hacks that work in 2026 (no giant ad budget required)

The big idea: Forget paid ads alone—these 10 hacks blend organic + paid to flood your store with buyers, no huge budget needed. (Tested by brands like Glossier.)

Why it matters: Relying on a single traffic source is risky. By layering these strategies, you build both short-term momentum (ads, social) and long-term compounding growth (SEO, content).

The 10 hacks:

  1. TikTok Shop tags: Slap products on viral Reels—shoppers buy in-app, spiking conversions 3x.

  2. IG Reels SEO: Keyword captions + trending audio = free reach to 1M+ lookalikes.

  3. Micro-influencer seeds: Gift to 5K-follower creators; their UGC drives 4x more traffic than ads.

  4. Long-tail blog SEO: "Best vegan sneakers for runners" posts snag Google gold—organic visitors convert 2x.

  5. Referral rewards: "$10 credit each way" turns customers into evangelists, growing lists 40%.

  6. Meta Advantage+ automations: Let AI optimize ads; scale to $10K/day ROAS effortlessly.

  7. Branded hashtag challenges: Launch on TikTok—UGC floods feeds, virality = 10x exposure.

  8. Cart abandonment emails: 24hr nudge with 15% off recovers 20% lost traffic.

  9. Cross-platform repurposing: One video → IG, TikTok, YouTube Shorts; multiply views 5x.

  10. Exit-intent quizzes: Capture emails with "Find your fit" funnels—nurture to 30% open rates.

Next step: Pick 2–3 of these hacks that feel doable this week. Start small, test, double down on what works.

🗨️ POLL OF THE DAY

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☕ Enjoying this newsletter? Forward it to a friend who runs an online store.

See you next week — keep selling smart.

~ Claus

Ecommerce Coffee Break

P.S. 4 Ways I Can Help You

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